3 Reasons Email Is Known As the ‘Lead Generator’

To some marketers, it seems that ‘Email’ has lost its voice in the emergence of advanced digital marketing techniques. The truth is, it's still there, and the importance has become more than ever. In the B2B realm, email is undeniably one of the significant ways of reaching the customers and getting more by doing less.

As per the data pulled out by Mailigen, 89% of marketers say that email is their primary channel for lead generation.

Here are four big reasons emails are one of the most trusted mediums for generating leads:

1. Emails take you to the precise targets:

Technology has brought so much to fill your sales funnel with leads. But you don’t just need leads; you need qualified leads – the exact targets because lead generation begins with knowing and reaching the potential customers.

Email marketing helps you do that. Soliciting emails to a targeted email list takes you directly to your most significant prospects in real-time. Once you have got the bridge to connect with them, you are ready to shoot your marketing campaign the right way.

2. Cost-effectiveness and higher ROI:

Email marketing is the most inexpensive arrow a marketer can ever possess and the good thing is, it never fails a target if shot right.

Email marketing is 20 times more cost-effective than the traditional media (Experian).

You invest less, and you get more. Reaching a wide range of audience at the most affordable cost becomes easier with emails. This is the reason that almost three-quarters of companies believe that email gives "excellent" to "good" ROI.

#Tip:

A customized mailing list can prove the best here. It will not only go in compliance with your business needs but also bring higher returns on lesser investment.

3. Emails are more engaging and thus are helpful in nurturing leads:

One among the best B2B Database Solutions, emails are highly appealing compared to other communicative tools. People tend to get more engaged with emails that are sent with interactive content.

With a robust email marketing strategy, you can track the behavior and experience of your existing or potential customers, send them offers related to their in-app or web history, create relationships with them and thus can turn them into leads. Engaged leads are easy to nurture. Repeat the process and experience more qualified leads coming to your sales pipeline.

So, if you have not incorporated ‘Email’ in your lead generation strategy, this is the time to go for it!

Blue Mail Media provides customized B2B Email and Mailing lists configured as per industry, geographic regions, demographics, size of the prospective market and so on.