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Salesforce Rolls out New Marketing Cloud Integration with Facebook

Author: Hulda Echave
by Hulda Echave
Posted: Oct 12, 2017

Salesforce is rolling out a new Marketing Cloud integration with Facebook that aims to help businesses take advantage of Facebook's B2B digital advertising channel.

It's called Salesforce Lead Analytics for Facebook, and as the name suggests, it lets marketers measure the effectiveness of targeted ad campaigns. The system can pull engagement stats from Facebook, Instagram and the Facebook Audience Network and create performance visualizations against key marketing automation metrics.

Previously, marketers have only been able to capture customer information from Facebook ads up until the form fill, Salesforce said.

"The Facebook lead ads API helps businesses grow by allowing them to form more meaningful relationships with business decision-makers," said Louis Moynihan, MarTech Partnerships Lead at Facebook.

"A solution like Salesforce Lead Analytics for Facebook is a great tool that leverages the power of our API to help B2B marketers better understand how their campaigns drive leads, opportunities and ultimately business outcomes."

Salesforce said the integration is available today for new and existing Salesforce Pardot and Marketing Cloud Advertising Studio Enterprise Edition customers.

PREVIOUS AND RELATED COVERAGE

Salesforce bridges gap between development worlds

As developers, we're living in an odd world these days. We've got good old-fashioned code. We've got low code. And we've got no code. And all together they add up into applications.

At one end of the extreme, we have tools like Visual Studio, the epitome of the 'code first' development environment. But with its tools for building declarative XAML user interfaces, and its support for Microsoft's new Template Studio, it's bringing aspects of the two other development paradigms into Windows development.

At the other end is Salesforce, which has long been the home of declarative development, with a touch of code for advanced customization.

But over the last few years, as it's absorbed cloud platform Heroku, priorities have changed. Partly that's because enterprises have adopted continuous integration tooling, developing custom toolchains that cover the entire software development lifecycle. It's a change has left Salesforce outside the loop, with its own IDE and its own development methodology that can't be captured by tools like Chef or Ansible and managed by Jenkins or Travis CI.

This Article Source is From : http://www.zdnet.com/article/salesforce-rolls-out-new-marketing-cloud-integration-with-facebook/

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Author: Hulda Echave

Hulda Echave

Member since: Apr 13, 2017
Published articles: 20

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