Digital marketing trends 2018

Today’s Digital Marketers and their mates are thinking that what will be the trends of Digital Marketing in 2018.So as we can see that latest technologies and innovations are upgrading faster and people in the field of digital marketing are getting new and innovative ideas and through that they are expanding their business and upgradation of technologies is helping digital marketers and their mates in learning more about digital marketing through that.

However, techniques like Big Data and analytics, Content Marketing and Email/Marketing, google adwords, affiliate marketing, google webmaster, social media optimization, social media marketing, etc. are helping to people to know what is best for their work.

Digital marketing trends 2018 include:

Use of artificial intelligence

Digital transformation

Use of mobile will become increase in 2018

The growth in mobile and smartphone usage

Integrating marketing activities into the customer lifecycle

The importance of personalization

Machine learning and marketing automation

Strategic social media will become your best chance at reaching followers

Integrating social messaging apps

Customer engagement strategy

Integrating different sources of data

SEO and content marketing integration

The future of AR in marketing

Privacy protection will be a major priority across the globe

Pansexual marketing

Personalisation goes to next level

Micro-moments

-The Use of Artificial Intelligence (AI) Will Grow in 2018:

AI is not new - in fact, you probably already interact with marketing AI on a regular basis when you see ads in search results and on social media. And, 57% of marketers already use AI.

However, the use of AI for marketing is only going to grow as the technology improves. It's projected to grow by 53% in the next couple of years.

-Use of mobile will become increase in 2018:

Mobile is the most popular way to browse the web (51.4%)

Laptops come in second at 43.4%

Somewhere around 70% of searches are projected to come from mobile next year, so if you’re not working on your business’s mobile presence, you’re only marketing to 30% of those searches.

-Strategic social media will become your best chance at reaching followers:

It gets harder and harder to reach your intended audience on social media, with updates and changing algorithms. And, honestly, no business is safe - you'll have to fight for your social presence.That’s why 2018 is going to be the year for strategic, actionable social media plans for local businesses and large brands alike.

Get started by building a solid social media base so that you can amp up your social strategy in 2018.

-Privacy protection will be a major priority across the globe:

As we know that privacy protection will become more important in 2018. If consumers don't prioritize privacy, some government associations will, and many are already doing so. For example, a new law passed by the European Union called GDPR will have a major impact on what businesses must do to protect user data. Because of a confluence of factors, marketers will begin using privacy protection and data security as a value proposition across industries.

-Personalisation goes to next level:

Personalisation will be a most important factor in digital marketing of 2018 because it is helpful in reach users, followers, etc. A key tenet of account-based marketing (ABM) is providing content tailored to specific accounts or account types. As ABM principles go mainstream, look for content personalization to proliferate. Platforms provided by Adobe and Optimization make it possible for marketers to recommend specific pieces of content similar to the way Netflix suggests shows.

-Brands start to develop voice-optimized content:

Last year 20% of online searches were conducted through voice search. By 2020, that number is expected to increase to 50%. Just as marketers have optimized content for web 2.0 and mobile, they will start optimizing content for voice search as well.

For example, because voice search is easier than typing, searches tend to surface more long-tail content. By comparison, text search tends to surface sorter phrases.

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