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Importance Of Shopping Centre Displays To Generate Interest In Customers

Author: Mark RR
by Mark RR
Posted: May 22, 2018

Shopping centre displays are a crucial retail strategy that can maximise the aesthetics of a product with the intent to generate interest amongst customers and maximise sales. When done well, they can create awareness whilst simultaneously increasing brand loyalty. The most important function is to draw customers into the store and close the sale, both of which depend on the aesthetic quality of your displays.

It is important to remember that there are many factors that go into the success of shopping centre displays, such as:

  • Lighting
  • Signage and packaging
  • Uniform and presentation
  • Point of sale material and ticketing
  • Colours, shapes and various textures

When these elements come together to collectively showcase a brand, it can deepen the customer experience and lead to increased sales.

  • Brand Loyalty

Customers must be able to experience your brand through the visual components that surround and enhance your products. When trying to promote a beauty product to a youthful audience, for example, you may want to use vibrant, colourful displays with bold signage and edgy models. These sorts of actions will not only draw in the demographic you’re after, it will also open the customer up to the experience.

  • Avoid Overwhelming

If you’re offering your customers too much, you may risk making your business more complex and this also puts you at risk of carrying excess stock. Getting the balance right between the number of products is crucial, as too few choices will confuse customers. Analyse your retail space to determine the maximum number of products you can display at any given time. And if a product isn’t selling, get rid of it.

  • Themes

A great way to execute visual merchandising is to implement themes into your displays. A theme tells a story, which creates an urge for your customers to buy. It allows you to reinvent yourself with new colours, layouts, fonts, imagery and design. There aren’t any specific rules when it comes to themes, but it’s a good idea to consider your store, the season, the product and the overall look of the brand.

  • Marketing

When promoting your brand, it’s important to keep consistency throughout all of your marketing material. This is also often referred to as your brand personality or ‘voice’. Your visual merchandising must be consistent across all platforms, including in-store displays. This will help to ensure customer brand loyalty, as well as ensure that the emotional connection they have with your brand is strengthened.

  • Buy with Confidence

When selecting displays for your store, ensure that they are clear and concise. Too many or not enough will only confuse your customers. Keep it simple and in line with your existing branding. Your products need to be presented in such a way that customers can understand exactly what they do and how it will help them. This is where good point of sale and merchandise stands come in handy.

We hope that being armed with the information we’ve shared here has shown you the importance of shopping centre displays, particularly when it comes to generating interest amongst your customers and maximising sales. Do not hesitate to ask for assistance when selecting your displays and putting the designs together – these are not a cheap investment and you want to ensure that it’s going to show off your brand in the best way possible.

When you require top quality trade show display products, Displays Direct is the premium choice. We have been in operation for more than 8 years now and are committed to offering our customers exceptional service. We can help you to choose the perfect shopping centre displays or outdoor display banners – and if you can’t find what you’re looking for, we also create custom exhibition stands. All of our roll up banners, pop up displays, brochure holders, and outdoor display in Sydney have been built with durability in mind to ensure their longevity.

About the Author

I am a sales and marketing professional with deep experience across newspaper and magazine publishing, computer software and exhibition display equipment businesses.

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Author: Mark RR

Mark RR

Member since: May 20, 2018
Published articles: 1

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