The Value of Meta Tags in Ecommerce Web Design

When it comes to SEO meta tags have been a point of discussion for a while. Some say they are important while others say that they have lost their power. In order to understand if they are still valid you need to begin by understanding what they are. Meta tags are used to give the search engine a little bit more information on the particular web page. They are usually found in a web page element known as the head. Obviously ecommerce web design needs to take meta tags quite seriously if the page is to be ranked highly by search engines. Some of the meta tags you will likely come across include the following:

• Meta Description – this is a very useful tag as it gives search engines a description of what the page is about. Current algorithms have changed so that it may not be able to improve your page ranking but it is useful in that it allows search engines to bring you up in the result pages. What it does improve is your click-through rate since the person searching will see the keywords highlighted in bold giving it a better chance of having him or her click on it. The keywords tell the person that the page has relevant content.

• Meta Content type – This is a tack that is used to make known the characters used in the encoding of the website. This information is added to stop browsers from carrying out guesswork on the character encoding which can cause problems with display. It however will not affect or influence your CTR or Rankings. This is a tag that is usually put in front of any element that has text in it such as the tag with the title in it.

• Meta keywords – This is a tag that no longer has value in SEO since major search engines do not use the meta keywords to gauge the content in any web page these days.

Online Marketing in UK requires that a website be set up that takes advantage of SEO. As you can tell the above meta tags may not give you the desired results in terms of ranking but will allow you better click through which is to your advantage. Mobile app development in UK should also consider SEO for sure and all websites that are created should be configured for mobile devices as it has become quite popular to browse the net on a mobile device.

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