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Promotional Hats | Bang out Your Marketing Efforts

Author: Mark Milligon
by Mark Milligon
Posted: Jul 25, 2014

A person wear a hat is doing more than just making a fashion statement - proud to represent logo that is at the front of the cap. The logo of the company he belongs. And he is not shameful to show it off among strangers and bystanders. Custom hats have been a very popular item for business promotion. Companies put their point of view on these hats. They say that hats are great assets as being worn on top of the head means their logo and company name carried by the hat is seen by every person. In crowded places, may your shirt can not be seen, but hats stand above the rest. Thus, hats are very popular among the buzz.

When it comes to economical situation, budget is the only factor in most decisions. But, there are certain elements that could maximize your budget and minimize the cost of the promotional hats you are trying to opt for your next marketing campaign.

Here are some of them,

  • Determine the goal of your promotional campaign. If your only goal is brand exposure, whereas targeted audience is not specific - you should spend the least amount of dollars to get a good quantity of hats that fits in your small budget.
  • However, when your target is very specific audience, then going specific with the taste of the audience.
  • Get some quotes from the various vendors. If you find the vendor that fits your budget, then next decide the design, style and other customization options.
  • If you are very particular with the custom options, try screen printing on the hats. The reason is simple, screen printing cost considered by the number of colors you are printing and if you logo contains only few colors; it will cut the cost.

When you are confused with the designs, there are certain designs resulted for promotional purpose only. It may not amaze you as it is expected. Here are some of the best promotional hat designs,

  1. The brim that covers entire hat - Bowler hat. This is very popular nowadays. This is best worn in parties and it gives compliment to your look.
  2. Without a top cover - Golf Hat. This is very popular among corporate people who now and then arrange golf tournament in their company.
  3. Protects from the heat of the sun - Baseball Hats. This is most flexible and comfortable among all hats. They are cool in looks and protect eyes from the direct sun rays.

Promotional hats may not immediate as other marketing tools and marketing media, but give some time, the hat with your logo has the ability to expose your brand.

About the Author

I am Content Marketing Manager. I had specialization in Relationship Marketing. I am expert in marketing field since last 6 years. I am born in United States of America. I completed my studies in USA.

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Author: Mark Milligon

Mark Milligon

Member since: Feb 05, 2014
Published articles: 27

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