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A Guide on Designing A Text Ad That Works!
Posted: Jul 31, 2014
If you want to advertise your product or service, a text ad can be very effective. A text ad is similar to a classified ad on newspaper with significant improvements for the digital age. Often, it is displayed on search results when people type in a query into a search engine. That is search advertising. For example, if you search for a phone, you can find ads from compatible wireless carriers. Another common placement for text ads are on web pages with matching content. There are ad servers with a feature called contextual advertising that can place text ads based on the content of a viewing page. For example, when you view a page that reviews the best phones, you might see ads for those phones on sale. Therefore, it is important to create a text advertisement that is effective by keeping these factors in mind:
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