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Surviving the changing wedding photography market

Author: Manish Singh
by Manish Singh
Posted: Jul 07, 2020

A wedding is a very important ritual in everyone’s life. Everyone expects some special things to make that day even more special. So, in that case, they also expect some unexpected professional photographs, which make that day memorable. They also have special rituals to capture.

Now the question is, how will you survive in this changing wedding photography market? Well, your question answer is here.

1. Wedding photography is becoming more expensive:

This news is good for the photographer but bad for the consumer. No one is ready to pay more than, which is not worth. If your photography is exclusive and your clients become happy, then they are ready to pay for it.

2. Clients are becoming more demanding nowadays:

Clients’ expectations are increasing day by day. They want immediate service and for a single photographer that becomes tough. So better to be in a team. It is always better to keep customers happy and try to give a timed delivery.

3. Aesthetic preferences are changing:

Nowadays, photography has become advanced. It has an off-camera flash option where the photo comes even more beautiful, and it looks professional. You need not be perfect, but you must have the quality to take a different style of photos. The image of the photo must be good. You always need to try new things, which will help you to push yourself towards success.

4. An album no more an album:

Many clients are there who do not need an album. Some clients want only video clips. For some clients, the album is just photography. It is just a paper option, which has a different size with multiple covers. The main important thing is that an album must have a storytelling ability, and it must evoke the emotion of your clients.

5. Traditional advertising is no more surviving:

In this modernization, you cannot give an advertisement in a magazine and newspaper. You need to care about the bride; because of your portfolio, you cannot make pubic their photos.

6. Social Media and Google:

Facebook is doing well for advertising. You can add the bride’s photo and tag her so that you can do indirect promotion there. If people like, they too can share photos from the album. Instagram ads also are one of the best things to do promotion. When the photo quality is outstanding, then many people will like them and share them as well.

7. Referrals and vendors:

Word of mouth is the best option for referrals. If your client talks about you, then more people will listen, and your vendor list will increase. This will be a good thing to work with referral vendors. You always need to be in touch with vendors where you should not expect any return. If you are friendly and helpful with your client, then you can expect a repeat order from your vendor.

These aforementioned points can help you to get success in today’s competitive market. So, try to stay tuned with the market, which will help you to get success in the future.

http://www.manishsinghphotography.com

About the Author

Manish Singh Photography offers candid wedding photography and cinematography in Bhubaneswar. http://www.manishsinghphotography.com

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Author: Manish Singh

Manish Singh

Member since: Jul 04, 2020
Published articles: 2

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