Increase your followers on Spotify – 2021 edition

Technological advancements and digitalization have made streaming music more accessible and easy. Spotify is one of the biggest online streaming platforms, and it has enabled artists to reach so many music enthusiasts in different ways than before.

If you are a talented musician and want to share your tracks with the world, or if you have an excellent taste and create playlists for fun, you might be considering joining Spotify to turn your hobby into a career opportunity. There’s no one strategy that guarantees your success. But you can consider other artists’ experiences to increase your followers on Spotify. Following these steps will help you maximize your reach:

1. Set up an appealing profile

Where do you start? Well, logically, the first step is to create an artist profile. If you already have one, then you should focus on developing it and turning it into a channel that looks professional and aesthetically pleasing. Of course, your profile and cover pictures play an important role because they make the first impression. Make sure that they capture your artistic soul. As for biography, try to display all of your musical accomplishments and write about the inspiration or the muse behind your music. Also, don’t forget to include your contact information and links to other social media networks so people can contact you on different platforms.

2. Understand your audience

Defining and understanding your target audience is crucial to creating a relevant marketing strategy. Who is your music or playlist for? How old are they? What are their hobbies? You should be able to answer these and many more questions about your potential followers. After using Spotify for some time, you will be able to find out if your anticipations were correct by utilizing Spotify analytics. Spotify analytics offer some intriguing insight to assess whether your followers like your content and what do you need to change to boost your reach. It can help you put faces on your audience in some way, find out who and where your audience is, when do your followers listen to your music, etc.

3. Advertise on social media

Social media promotion is essential for gaining followers. If you have an account on Facebook, Instagram, Twitter, or Youtube, you must have friends or followers you have a connection with and could ask for support. Social media networks are excellent tools to promote your account and ask your community to listen to your music and like it. Bear in mind that content that includes visuals is way more likely to draw attention. So, whenever you are dedicating a post to your Spotify news or accomplishment, use a photo or video content.

4. Use Spotify playlist exchange

A Spotify exchange is a big part of the Spotify community and is a forum where you can not only share your playlist with a smaller circle but also make some real and personal connections. What is more, you have access to some famous artists on Spotify and can hear their experiences and gather some tips, as well.

5. Communicate with EVERYONE

Your social presence on Spotify has an enormous effect on the algorithm, like the more active you are, the more you are going to end up on users’ feed. In addition to this, building relationships with fans is essential for creating a loyal Spotify community. Liking or replying to comments shows that you acknowledge their support and are thankful for it. Should you communicate with other artists? Of course! What’s more, you should support artists that you enjoy listening to because you never know - they might come to your profile in return and listen to your track or playlist. Engaging with fans or other artists increases your digital presence and, therefore, your chances of thriving.

6. Don’t expect too much too soon

Unfortunately, many beginner artists start their journey on Spotify with unrealistic goals and aspirations and expect to blow up overnight. When they can’t achieve their goals, they give up. That’s one of the reasons why setting a reasonable goal is so important. You need to understand that competition on this platform is high, and it might take some time to get noticed and discovered. Naturally, you can take an easier way and buy Spotify saves to boost your exposure and gain followers faster. But it’s up to you.

7. Create more!

Creating and uploading content continuously is one of the most fundamental elements for succeeding on this platform. If you think about it, it makes sense. Imagine you discovered an artist called X who shared an excellent playlist that you liked. Just this one playlist isn’t enough to make you follow the account, so you are expecting more content from him or her. But X disappears for two months, so you forget about it, and X loses a potential follower. That’s why you need to update your content regularly but be careful not to overload the feed!

Linda here, I am a blogger with specified skills. I love to write about technology, digital media and Currently, working as creative lead for VisiOneClick.