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3 Ingenious Ways To Speed Up Your WordPress Site (Practical Tips)

Author: Elena Mia
by Elena Mia
Posted: Apr 10, 2021

WordPress is unarguably the best content management system (CMS) out there that powers over 40% of the total websites on the internet including the titans such as MTV News, Vogue, TechCrunch, BBC America, The New York Times, Sony Music, Bata, Quartz, and more. However, if your WordPress-powered website doesn't load in under 3 seconds, you’re likely to lose your potential customers. There are several reports out there that suggest that 40% of customers will leave a website if it takes over 3 seconds to load. Ergo, it is imperative for online merchants to pay heed to their website speed. Always remember that your website loading speed directly influences your traffic, user experience, bounce rate, leads, conversions, and lastly profits. In this informative piece, you will walk through some practical tips that will help you to optimize the speed of your WordPress website. Let’s get started.

#1 Don’t Compromise With Hosting

One of the common mistakes committed by many website owners is that they fall prey to cheap hosting plans in a bid to save a few dollars. Cheap hosting plans are the real culprit behind the slow loading speed of a website. If you don’t want to kill your website performance, it’s strongly recommended to opt for a fast hosting plan over a shared hosting plan. In shared hosting, you are sharing the same server space with hundreds of other websites. This may be one of the reasons why shared hosting plans fail to deliver fast loading speed.

Fortunately, you can overcome this problem with dedicated cloud hosting. You can buy dedicated cloud servers from the leading brands including Google Compute Engine, Amazon Web Services, DigitalOcean, SiteGround, and more at a nominal price. However, setting up your website on a cloud server can be a tough row to hoe. Thankfully, you can seek help from WordPress website development services providers.

#2 Always Go For an Optimized, Lightweight Theme

The theme you opt for your WordPress website will directly contribute to the page loading speed of your website. Ergo, it is imperative for you to choose a lightweight theme that loads at blazing fast speed. As a rule of thumb, you should always choose a theme with minimal features having no flashy animations, complex layouts, or any other irrelevant element. However, if you have already selected a theme that is not well-optimized, you may seek help from custom WordPress development services providers for theme optimization.

#3 Image Optimization

Similar to a theme, images also directly contribute to the page loading speed. Using heavy images on your website will take a toll on the speed of your site. Therefore, it is important to optimize heavy images. You can use a Photoshop tool to compress the size of heavy images. However, if you have already uploaded heavy images on your website, in that case, you may use freemium WordPress plugins like EWWW Image Optimizer, Imagify, and WP Smush for image optimization.

Final Words

This informative piece briefly talks about three surefire ways to optimize the speed of a WordPress site. Besides this, you can also use a content delivery network, enable Gzip compression, disable hotlinking, enable HTTPS and HTTP/2, decrease server requests, and enable page caching, etc. to give a push to your website speed.

About the Author

Elena Mia is a Technical Consultant, avid writer, and blogger. She has vast knowledge and expertise in Software/Mobile/Web products and frameworks and works with organizations to achieve their business goals.

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Author: Elena Mia

Elena Mia

Member since: Mar 05, 2021
Published articles: 4

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