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6 Smart and Effective Online Marketing Tactics for Small Business Firms

Author: Ella Emily
by Ella Emily
Posted: Jun 04, 2015

In today’s era of stiff competition, an organization cannot ignore the relevance and significance of marketing. Listed below are simple yet essential techniques of improving visibility while staying conscious of the company’s profitability.

For large organizations, it is easy to allocate funds for extensive marketing purposes. However, for small business firms with a limited budget, it is difficult to invest in massive advertising and marketing activities. Nevertheless, to survive the cut-throat competition and to thrive in the industry, one cannot ignore the importance of marketing. Below is an insight on simple yet effective tactics which help an enterprise to enhance its visibility without hurting its bottom line:

1. Leveraging Search Engine Optimization

By applying the techniques of Search Engine Optimization, one can reach out to a larger audience. Use of targeted keywords, consistent content, and hyperlinking phrases, go a long way in optimizing the website. Further, one should also make it easy to contact the organization by displaying the email id, address, and phone number on the website. One can also create a Query/Contact Us Form on the site.

2. Use of Online Marketing Channels

In today’s digital age, there are several online marketing channels which help a company in enhancing the reach of its business activities. However, before plunging into social media, one should conduct a thorough research of the sites used by the target customers as well as rival companies.

3. Increase Visibility in the Online World

For enhancing visibility, one may include links of the company’s website in blogs, e-mails, Facebook posts, press releases, or any other mode of e-communication. Different customers prefer different sources of information, hence it is advisable to adopt various methods to reach out to the customers.

4. Updating Web Content on a Regular Basis

Most search engines focus on new content uploaded by organizations. One should adopt a practice of regularly updating content posted on websites, blogs, and press releases. From a new product launch, benefits of availing the company’s service, to current industry trends, there is a host of subjects on which one can write a blog or a press release.

5. Engaging Subscribers

One should always remember that the readers of the company’s blog posts and press releases are the ones who are most likely to spread the mouth of publicity about the organization’s products/services. One should undertake initiatives to stay in touch with these readers and inspire them to share the content with their network of friends, colleagues, & relatives. Of course, one should ensure to provide informative, consistent, and quality information to its audience.

For the latest trends and tips on online marketing, one may avail the services of a reputed PR Dubai firm, that would assist in undertaking the right publicity moves at the right time.

DPQ Communications is a premier Public Relations Agency Based in Dubai, which offers specialized services in branding, event management, and crisis handling.

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Author: Ella Emily

Ella Emily

Member since: Feb 24, 2015
Published articles: 4

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