Is data center cooling market the future?

As the world moves towards cloud and big data, demand for storage has increased manifold. Data Centers help in meeting the storage needs, but also comes with challenges. Data centers use 100 times more energy than a standard office building hence a properly designed cooling system is more essential to improve the energy efficiency of the data centers. Data center cooling will play a major part in decision making process of enterprises who wish to use the services for their business operations. They have become a necessity in any organization with a significant IT infrastructure. To meet the requirements of the customers, IT organizations are deploying various new applications which are leading to space, power and cooling shortage. These issues have led many organizations to realize data center costs are now part of their limited budget. Cooling is an important aspect of data center management, as majority of the power consumption by data centers is used for cooling systems. Most datacenters store sensitive data and are liable to damage at high temperature making temperature control imperative. There are various methods for data center cooling. Some of the majorly used techniques are air conditioning, chillers, Economizers and submersion cooling. As companies look to reduce costs, energy efficient methods of cooling are being looked at as a potential alternative to traditional cooling methods because the power used in cooling accounts for around 39 % of the total power used to maintain data centers. Data is a vital asset to companies and hence there are many opportunities for cooling centers in legacy data centers which still use outdated cooling equipment, and therefore, spend inordinately on cooling and emit large quantities of greenhouse gases.Companies are also starting to outsource their IT management to dedicated and shared cloud offerings in service provider datacenters. Another significant development in datacenter is the growing importance of service provider mega datacenters, which are the primary server location for cloud service providers and they require state of the art cooling systems to be cost effective.The rapid need for more data centers to house the growing server population due to the insatiable need for more business applications has increased cost and energy usage. With governments contemplating regulations on power consumptions, companies need to reduce energy consumption. After the recent financial crisis, companies are looking to optimize their spending on cooling as it cannot be totally removed. Newer cooling mechanisms consume far much lesser electricity and reduce the total cost of ownership for companies. Cooling systems with good tile placement and air flow modeling can reduce the power consumption by 50 %. Hence, there is good opportunity as companies are increasingly adopting newer cooling systems which are both cost-efficient and energy efficient. With companies expanding, the need for data centers is rapidly growing and cooling systems also. Companies are accumulating huge amounts of data and are investing for more data centers to store such huge data. Data centers are also ensure business continuity, which is important in today world where companies are spread across different continents. Disaster Recovery is another important factor which drives companies to store data in data centers. In addition with the increase in adoption of desktop virtualization, cloud computing and Big data the need for data centers is enormously increasing which directly impacts the growth of the data center cooling market. The market of Data center cooling is filled with substantial opportunities and is expected to see lucrative growth in the coming decade.

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