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Real Estate Management Services And Creating The Best Advertisement For A Property

Author: John Daniel
by John Daniel
Posted: Jul 13, 2015

The primary function of an advertisement for a commercial property is to capture the attention of prospective tenants or buyers and inform them of the highlights of the property. The first and foremost thing one should consider while drafting an advertisement is the target audience and their preferences. The advertisement should not only describe its subject to the target audience in an attractive way, but also highlight the significance it holds in a market of similar subjects. Drafting an advertisement is indeed an art.

Generally, the three components of a standard online listing of a real estate property are: the headline, the photographs and the content of the advertisement. A commercial real estate management firm needs to understand the unique significance of the three components in a listing, in order to draft the perfect ad.

The HeadlineIt is the first thing the target audience will see in an advertisement. Whether the prospect will look further into the ad depends on the attention-grabbing quality of the headline. It needs to be short, catchy, made of powerful words and presented in an interesting way in bold alphabets. Remember that the headline should mirror the property. It should never contain words in the name of creativity, which are ambiguous to the audience or convey incorrect or false information.

The PhotographsSeveral surveys have revealed that most prospective seekers of real estate go through photographs of the property and make their decision to further pursue the opportunity, based on their attitude towards the photographs. It is, therefore, necessary for rental property management firms to arrange for high quality photographs which focus on the attractive features of the property. At the same time, make sure that every photograph used in the advertisement is genuine and recently clicked.

The ContentOnce the headline and the photographs succeed in inciting interest in the prospect, further responsibility falls in the arms of the content of the advertisement. The advertisement body must contain all the relevant information about the property, yet presented with brevity and charm. All the basic details of the price, location and building type with square footage needs to be mentioned. The ad content should end with the content information of the property owner or the contact person of the real estate management services , which must include phone number, email ID and the website address. Here are three simple tips which will make the ad content sharper.

  1. Avoid capsThe content of the advertisement is meant for disseminating information to the prospects, not attracting them. It should not be presented in capital letters like the headline.
  2. Limit abbreviationsThe use of too many abbreviations makes the advertisement difficult to understand for many prospective owners/tenants. Its use needs to be limited to only the most common ones.
  3. Keep it simpleThe content needs to be simple and professional. Excessive use of adjectives should be strictly avoided.
About the Author

I am John Daniel, A US based Real Estate Professional and Blogger. With experience in real estate of more than 10 years, the above mentioned article is solely based on my experiences with madison management .

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Author: John Daniel

John Daniel

Member since: Apr 15, 2015
Published articles: 55

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