Emma McDermma

The way people search for information on the internet has changed drastically over the years. It used to be people would type specific keywords related to the topic they were interested in. Then, it...

Whether you’re writing semi-permanent copy for webpages on your company’s site, writing longer form copy such as white papers or shorter form copy such as blog articles or social media posts, and even...

The goal of any content marketing campaign isn’t to get readers to read any one specific article, you want to create loyal followers of your brand who will await every new article or video you...

Chatbots are one of the most underutilized pieces of technology out there. You can do so many things with them, yet few businesses are actually using them on a regular basis. By using a chatbot, you...