Kalpita Pradhan

Public Relations if looked in simplest terms, refers to an art of convincing the target audience about the ambitions, goals, worth and present market position of a business or organization. But this...

Delhi is the start-up and the business hub of India. Many startups like Snapdeal, UrbanClap and Limeroad are originated from Delhi. Therefore, it is very important for companies to hire good branding...

Adapting data focused approach would surely give the better outcomes and help in competing against other marketing disciplines. Acquiring such an approach is easy but to find the data that is accurate...

In today’s time, everyone wants to have their own start-up, everybody wants to be an entrepreneur, everyone wants to take the risk and succeed in life! Now just imagine, with everyone wanting to do...

Public relation is a vast term, which is required by individuals as well as business. Especially if you are a public figure like a sports person, a politician, an actor or a big business. Public...

It is difficult for companies to decide, whether they want to go for advertising or hire PR agencies for their product and services. Both advertising and PR services have their own pros and cons...

Crisis management firms are like PR firms who specialize in handling any crisis that companies might get into. Crisis is that situation which threatens the existence of the company itself. Therefore...

No matter how big or small your company is, you always want to stay away from bad publicity and the situation of crisis. Nobody wants a bad mouth about their own company and nobody wants to die out...

PR basically stands for "Public Relation" which has always focused on delivering the right image of brand/organization. PR has a changing nature and has moved from traditional coverage, celebrities...

Psychologically proved is the fact that pictures are more appealing and understandable than a thousand words giving detail about the same. Decades back, newspaper editors understood the power of...

A brands reputation is one of the most vital assets for businesses in the age of competition and communication. Crisis management can begin with some reputation management practices followed by the...

Public Relation is basically a management function that maintains and establishes a relation between the organization and the audience. Public Relation helps to build a strong and vital relationship...

Media or mass media is a platform or a means of communication that reaches a large number of people via television, magazine, billboards, etc. Basically, media includes everything from broadcasting to...

Most of the potential clients coming into the offices of the Public Relations (PR) companies in Delhi tend to act as their own publicist after making some copious notes from information in the form of...

If you have a new product or service introducing to the market, it is very important for you to have a great launch of the product. A successful product launch implies that the product comes to the...