Michael David Wilson

Landing advertisers for your website can be challenging, but it is certainly something that can be achieved by just about anyone with a little bit of drive and determination. An equally important task...

Website owners are so keen to get another form of income on their site that they quickly turn to selling ad space and forget about the complexities that come with it. They may have ads that are a...

Advertising technology, or simply ad tech, changes very rapidly because it combines advertising and technology, which are both very dynamic industries. It is just impossible to predict how we will use...

Advertising is an excellent way to generate a source of income for your website. However, it can turn into something of a nightmare if you are not careful about where you get your ads from...

One of the great things about advertising is that there are now multiple ways of reaching your target audience. Traditional marketing methods now sit side by side with online forms of advertising...

Visit any website that contains advertising and you are almost guaranteed to see at least one banner ad. While these types of ads have been around forever, their popularity has never really waned...

Most businesses are now on board with the idea that they need to have a web presence if they are to succeed in today’s marketplace. Most are also aware that social media is important in their...

Online video advertising is a medium that is most certainly here to stay, but that does not mean that all marketers are convinced, it is the best advertising medium available. While some markets are...

For individuals involved with online marketing, ad designers and copywriters are regularly used to ensure that ad campaigns generate the maximum impact. Without ad designers and copywriters, it would...

Understanding the duties of an online ad trafficker can encourage you to consider it as a career as well as strive towards gaining the skills necessary to start earning a living as an online ad...

There are all kinds of different methods of marketing and advertising used in the digital age, yet it is video that is fast becoming the most popular. It would be easy to say that the rise of YouTube...

The world of advertising changed the moment the internet started to grow in popularity, and is changing once again because of mobile devices. The number of people accessing the internet via a...

In the competitive world of online advertising, business strategies like discounts and promotions are necessary to encourage advertisers to place and renew their ads on your website. With that being...

There are some who will suggest that radio is a dying media, but the reality is that it is still one of the most effective ways to reach an audience, especially a local audience. It’s also much more...

If you need to run multiple ad campaigns from your own advertisers and also from ad networks or exchanges, you will need a third-party ad server to help you manage, optimize, deliver and track these...