Michael David Wilson

Email is still a very viable way of reaching your target audience, but it’s a method of marketing that has to be approached very carefully. Where things can get tricky is if you are juggling ads from...

You may recently have noticed that mobile games are starting to advertise on TV. This is a sure sign that the makers of these games are raking in some serious money, as it’s definitely not cheap to...

Advertisers are often frustrated to learn that the ad campaigns they have spent money putting together end up being hurt by ad blockers. Most people believe that the only reason ads end up being...

You might imagine that an ad agency would spend the majority of their time working with advertisers looking for a suitable platform for their marketing campaigns. For the most part, that is exactly...

Let’s imagine for a moment that you have created a website that is really starting to take off in terms of the number of visitors it receives. It is at this point that you should really start thinking...

Ad networks and ad exchanges are the match makers between publishers and advertisers. They use ad serving technology behind the scene to place advertisements onto a website or blog. The reason a...

Placing ads on your website is a great way to create a consistent stream of income, but they can also hurt your business if you do not pay attention to what is being displayed. The most effective ads...

If truth be told, internet users have developed something of a love/hate relationship with online advertising. You often hear people complain about the presence of ads when they visit a website, but...

If you are a publisher that operates a content website with articles, games, discussion forums or user-generated content, a lot of your time is going to be devoted to ensuring that you have high...

It is not surprising to see ComScore reports showing monthly figures of the unstoppable growth of online content video views. Coupled with the fact that online video ads cost a fraction of that of TV...

As a publisher, you want to be in complete control of the advertising that appears on your website. You can choose to sell directly to advertisers or work with ad networks to get the ads that you...

When something new arrives on the scene, there is always a bit of a mad rush to be a part of it. The problem here is that getting in early is not always a guarantee for success, which is why it is...

Video has always been a great way to advertise your products or services. However, TV spots are often out of reach for small businesses looking to get a significant media exposure. The internet has...

Each industry has its own special set of issues when it comes to advertising. For automobile dealers, one of the biggest problems they have is getting their ads seen amid the sea of other ads being...

An advertising network, or ad network, is known as the broker between advertisers and website owners who want to host advertisements on their websites. Basically, ad network companies help advertisers...