Mobile app development trends to watch in 2016

We cannot forget that 2015 is the huge year in mobile tech world. Mobile is the basic need for many people and proved as one of the necessary device for every man. A quick look at few statics shows that how mobile is important in our daily lives.

• According to the news channels earlier this year, it was found that in United States Atlanta, mobile digital media is now much higher than desktop media.

Practically two third Americans have now their own Smartphone and they use them to search anything, anytime or wherever they need to search.

• Of those in US state with Smartphone’s, 48% people can’t live without their Smartphone’s.

The statements clearly show that how mobile has become deeply ingrained into our lives. Due to this people has started demanding more from their experience with mobile applications and websites. Much of what is driving the industry as we are moving into the 2016 industries are creating more personal engagements with their customers. In 2016 brands must engage with the customers on the customer’s terms. Here we are going to discuss about the latest mobile app development trends in 2016.

Primary focus on customers

Rather than a just marketing their product 2016 comes along with other things. In 2016 business just needed to have a complete look on their customer’s behavior with their brands. From initial contacts to first sale, in 2016 brands needed to evaluate their customer’s experience with their brands. Creating more customer focus will be the goal of many businesses in 2016. According to me mobile has changed the way we shop, interact with information. Mobile apps and website should be viewed from their place in customer purchase path and their experience should cater to the customers need.

Focus on Push notifications

2016 will see the improvements when it comes to push notification strategies. More and more this term is more important when it comes customer retaining, engagements and many more. Infect push notifications are often use for how mobile customers can interact with their brands. Now the developers want to develop more intelligent push notification programs that are more personalized and more effective. Your business depends on your customers.

Content driven

Many marketers have found that some marketing methods are not so effective when users use their mobile devices. Mobile marketers require their own strategy. Consumers tend to be turned off by overly overt marketing on mobile devices so a more content driven approach has become very important to businesses.

In future the key factor successful business will be depend on how to make more personalize your services through mobile apps or content with in the apps. By creating program within the app which tracks how users can use your app also you will be able to delivering content specific to that user’s interests. Many marketers found that nothing improves their marketing programs like enhancing the relevance of their message. Mobile applications make this than ever do as many users are more than willing to provide demographic information to help improve their user experience.

Author is a technical writer of app development sydeny where she focuses on all tech savvy news and what's new in technology world.