E-commerce and M-commerce Are the Trends for Retailers to go With…
Posted: Nov 15, 2016
The most surprising news from the world of e-commerce – the m-commerce sales in US will total $123 billion by the end of current year, 2016. It’s a clear increase of 39% from the last year. It sets one thing very concretely that more and more people are relying on m-commerce for their online purchases and thus retailers are bringing in their e-commerce setups to mobile platforms by launching m-commerce application development. US retailers have been first to understand the advantages of e-commerce application development and introducing their website to mobile platforms via mobile web and dedicated apps.
Growing interest of buyers has encouraged e-commerce companies pulling in their mobile apps but does that also mean that launching apps will also kill e-commerce?
Why this is just the right time for e-commerce and m-commerce
There is nothing different between e-commerce and m-commerce. Only the targeted platform is changed. An m-commerce app carries all the traits of e-commerce app plus those ones which are only supported by mobile devices. In this ways way, an e-retailer needs to have its online presence on both desktop via e-commerce and mobile via m-commerce to provide their buyers comfort of buying from it anytime, from anywhere.
M-commerce offers buyers with an opportunity to buy without the limit of time and place as well as keep tabs on the whole order, right from its placement to delivery at their home. They can buy when they are watching TV or working in the office and even when they are in the middle of nowhere (if network is available). Retailers know that both e-commerce and m-commerce application development are just a trend but, it’s the demand of time.
M-commerce alone cannot survive. It needs its 20 years old ally e-commerce. It’s expected that in 2016, e-commerce will generate $262 billion in US only.
Traits of e-commerce / commerce apps
Regardless of whether buyers use an app or a website, they want similar experience across platforms and devices. Expert developers are aware of this fact and thus they try everything to deliver a unified experience. However, both a website and app for ecommerce should have following standard traits.
Quick open and load – This should be the basic feature of both websites and apps.
Neat and clean visual design and product search – Best of the uses of fonts, screens, visuals. Every buyer want to rapid find its product through list or via filtration.
Easy navigation and number of screens– it needs to as simple as possible. Do not use 2-3 screens to complete a task.
Rapid checkout – Let app save the address for future so that next time when user orders he / she will not need to input his / her address again. Also keep the check out process simple and to finish up in less number of steps.
James Stewart is a well known writer and he has written many article on various topics.He collects information about the topics concerned and writes about them.