5 Stunning Ways To Use Videos For Business Promotion
Posted: Jan 25, 2017
It is a fact that videos are more convincing that other types of content. If you believe a data, 60% of people love to watch videos rather than going through the plain text content. With the ubiquity of free wifi and fast Internet, online videos have become an easy way for web visitors to satisfy their entertainment and information appetite.
If you use high-quality videos with appealing concepts, it helps you to receive more traffic to your website and increase the user-engagement and sales, That is why; video is an important competent for SEO exercises, marketing, and social media campaigns
In this rapid-fire Internet age, entrepreneurs, companies, professionals, and firms always crank out new content to get clicks on their website & generate business. Due to the growing demand for content, the quality is shrugged off in most of the cases. Poor production quality and inappropriate presentation may have a negative effect on your customers/clients/visitors and can drive the prospective business away sooner than you think. If you don't have the knowledge to create appealing videos, contacting a professional digital agency (such as Times Internet for Creative Solutions) will work wonders for you.
By opting for a video production agency, you can receive numerous videos to expand your online business. There are many ways to promote your videos and achieve your digital goals. Just look a few of them that are highlighted below:
1. Upload Videos On YouTube & Other Similar Websites:
As SEO marketing strategies are becoming more strict (due to frequent updates in Google’s algorithm), digital marketing professionals need to be smart while exercising the different practices of SEO. With approx 800 million viewers visit in every month, YouTube is the second most important search engine after Google.
To give your website a bigger exposure, upload your videos on YouTube and other similar video websites. It will help you get more page views on your site and leads easily. Always add a small description, meta tag, annotations, tags, categories, and relevant keywords to your video to help Google find your useful videos and display them in search results. Encourage web visitors to subscribe your YouTube videos as it helps you to gain more traffic and leads easily.
2. Video Testimonials For Clients:
There are many companies that deal in B2B business. They heavily depend on the assignments allotted by their clients for their survival in the digital world. On several occasions, even a well-written business presentation is rejected by clients because they don't have enough time to read out the proposal from A to Z.
If you are in B2B business, you must expand your clout by using interactive videos in your presentation. It helps your clients to understand your proposal easily and quickly and you are rewarded with several projects to accomplish within a short time span, giving a great boost to your wallet balance.
3. Video SEO:
Apart from focusing On-page & Off-Page SEO, you need to include interactive videos as a part of video marketing to help your website appear in search results. To do so, you can implement the following steps:
(a) Add small videos (like user guides, How to, educational, etc,) to your web pages,
(b) Add video SEO titles and descriptions to your content to catch the attention of web visitors,
(c) Use Video links in URLs and
(d) Make sure you use a Video site map for your website.
All these can help your site to climb up in search results for relevant keywords and will reward you with more business opportunities.
4. Include Videos In Personalized Newsletters:
Email marketing is done by marketing professionals to contact the targeted audience, communicate new activities about your business and get a better return on investment. Marketing professionals toil a lot to create personalized emails and dispatch them to subscribers for getting a positive response from them.
If you include interactive videos to newsletters, it helps the audience to grasp the main idea of emails easily and they get back to you many times to deal in your business.
5. Live Video Streaming On Different Social Media Channels:
Different social media channels help digital marketers to contact a large number of people globally and advertise their products and services free. Companies with a strong social media presence are likely to do more business that those who don't have their social incarnation.
To get more CTR (click through rate) on your website and social sales, you may conduct live video streaming on different social media channels, conduct face-to face interaction and answer their questions related to your business, products, services, upcoming events, seminars, etc. This keeps your customers informed and they get involved in your lead generation process.
Using appealing and interactive video content in SEO efforts is now a ticket for success in online business. If you are struggling to get your slice of business from the digital world, Marketing Video development is an easy way that helps you to drive on business towards the path of success.
Piet Morey is a digital marketer at Times Internet. He loves to write articles on online marketing, Seo, Smo etc.