Top 4 Video Marketing Trends that will Luster in 2017
Posted: Jan 27, 2017
High -quality videos have taken the entire digital marketing to the new heights of success and this particular trend is expected to surge in 2017 as well. Promoting brands through blog, posts, product descriptions, articles, or forums is a popular way to generate leads. But if you want to leave a long-lasting impression, then video marketing can be an ideal option for you.
The landscape of video marketing has grown over the last few years and now, it has become a significant part of a successful content marketing strategies. According to some reports, 64% of users buy a product online after watching a product video. In fact, adding videos to a landing page can boost conversions by 80%.
Since the marketing video development is becoming a crucial part of branding, you should know about the latest video marketing trends that will foster in 2017. Below is the list of top 4 video marketing trends that are expected to branch out this year.
1. Facebook Live
Native videos upload to Facebook has 10 times higher reach than YouTube links. Apart from this, around 78% of businesses across the world considered Facebook Live as an influential marketing tool. This particular trend is on the rise, and will become more versatile and effective with every passing year.
The best thing about Facebook Live is that it instantly connects with your web audience – they can ask questions to you on the go. Plus, it is free so you don't need to worry about the budget. You just need to hit live and the platform will do all the heavy lifting on their own. It will automatically send push notifications to your audience whenever you go live.
2. 360 Video
Although, 360 Video is a pretty new video marketing tool, 86% of businesses are promoting their video content successfully using this revolutionary technology. More and more businesses are testing it to see their work and this trend is expected to shimmer in 2017 as well.
The ultimate idea behind this technology is to record every direction at the same time from a viewer's view point so that they will get a full panoramic view whatever they see. But make sure you choose a beautiful location for your 360 video marketing.
3. Instagram Video
Instagram is gaining a lot of prevalence among creative business owners. In fact, the platform has recently launched a new feature to support live broadcasts for effective marketing. Because of this feature, we are expecting that Instagram video is likely to surge in 2017.
The Instagram live stream videos will help you ask questions and get responses from the host instantly. This encourages the viewer to connect with you and your brand. So, create a short story regarding your business success, product feature or anything to grab your audience attention.
4. Interactive Video will continue to dominate the industry
Interactive video has a bright future in the coming years. Although it is fairly new, you will get more opportunities to promote your videos in a more customized manner. It creates a video that is customized to the individual viewer (or specific niche of viewers) to give them personalized experience.
All you need to do is to create an engaging story relevant to the specific user. Then choose multiple options mid-way via the video, depending upon the type of content they want to see further. This encourages them to stick with your videos and get through the stuff they are looking for.
As a content marketer, you always look for new and innovative ways to boost your marketing strategies. With the help of these video marketing trends, you can grow your site traffic, generate quality leads and maximize your sales with ease. You can also hire a company like Times Internet for creative solutions if are finding difficulties in creating robust video marketing strategies.
Piet Morey is a digital marketer at Times Internet. He loves to write articles on online marketing, Seo, Smo etc.