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Some Neglected But Highly Crucial Digital Marketing Strategies

Author: Eric Brunner
by Eric Brunner
Posted: Feb 07, 2017

Digital marketing can bring your business to the forefront and let everyone know about your presence with a bang. This is especially important for the small businesses that wish to compete with more established players. Nowadays, things have become extremely difficult as more and more businesses are vying for attention of viewers online. Here below are some of neglected strategies that are worth considering for everyone.

Navigation Optimisation

In spite of so much emphasis on this factor, many marketers fail to incorporate this strategy in their online solutions. The result, in spite of having a great website and other factors in place, the desired results are not forthcoming. With effective navigation, you help viewers to move around the site as much as they want. This way, they will know exactly what you offer. For building proper navigations, keyword research is most important. Based upon the behaviour and the interest of your searchers, you can create multiple landing pages. Make sure to incorporate this factor if you have not already.

Link Reclamation

Switching domains or moving content to some new URL sometimes becomes quite important. Once this happens, reclamation of links is necessary. This way, you can maintain authority of the build-up site. Marketers will use different tools to find out links that still take the viewers to the old site. When they find those, they will place requests for diverting the links to the new site instead. It is quite important that every link that you have, point to relevant and new URLs. Otherwise, this is going to alienate the users.

Tag Optimisation

It is impossible to optimise every page related to a large website within short periods. For most, it takes years to achieve the full results. The best one could do is to optimise the heading tags, headlines, and descriptions. It is possible to achieve this fast as a part of your digital marketing strategy. This covers high-level areas searched by algorithms of search engines. It has a huge impact on the on-page engagement and visitor click-through.

Technology Used

Sometimes, proper use of technology in the form of custom software might resolve your online marketing woes. This is a cost-effective way to achieve the desired results fast. Bespoke software will be in keeping with the specific needs of your business. They help you achieve a competitive edge with efficiency and scalability. There is no more need of dedicating endless hours for data extraction. You will need this to compile reports. Software when installed does everything at a fraction of the time otherwise required. This gives a boost to your digital marketing needs.

Review of Content Messaging

The content you have on the site should effectively send the required message out to specific viewers. What is more, you will always get measurable results through all your marketing endeavours. With the proper use of custom software solutions, you can review the video, audio, and the written content. Now tweak everything needed to make your strategy full proof.
About the Author

Eric Brunner is an active service provider of graphic design company Adelaide. He has also been engaged in Web design company Adelaide.

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Author: Eric Brunner

Eric Brunner

Member since: Sep 30, 2015
Published articles: 41

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