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Digital Signage – A Powerful Advertisement Tool for the Modern Age

Author: Geoffrey Bessin
by Geoffrey Bessin
Posted: Feb 20, 2017
digital signage

Digital signage is one of the most effective and powerful advertising tools in this modern age. Businesses and organizations—regardless of their industry—can use digital signage to promote themselves and their products and services, as well as share or spread information to their target audience. Digital signage can also help them build brand awareness, generate ROI, and increase operational efficiency while standing out against their competition. This technology has certainly become a necessity in most aspects of a business.

Here’s a fact that several studies have proven: An average person is more likely to respond and pay attention to colorful, moving pictures like video and animation. With digital signage, you can easily create content that is relevant and highly targeted to your preferred audience. The recall rate of digital signage is higher compared to traditional forms of media (i.e. static billboards, posters, and brochures). According to statistics, 83 percent of people are able to recall at least one ad on a digital billboard in the previous 30 days.

Another significant finding revealed that eight out of 10 customers enter a store due to an attractive sign. Hence, digital signage on a storefront can become a highly influential way to draw customers into a retail establishment. A retailer realized a 24 percent increase in footfall implementing digital signage, while the sales of 80 percent of brands increased to 33 percent with the same medium. They found that it helped influence impulse buying, too. Customers who are entertained by your content are more likely to get intrigued with what you have to offer and check it out. Digital signage may help improve the customer experience and encourage brand loyalty, too, with potential repeat sales.

Digital signage may seem a significant investment, but having the right software that lets you make your own content may help you save some time and money in the long run. Look for a digital signage software that lets you and your in-house team craft multi-touch applications and promotional content for any screen without coding. Some of the best digital signage software comes with reliable measurement tools to help you determine how effective your signs are.

About The Author:

This article is written by David Kyalo, a successful technical writer. He is interested in and fascinated by technical topics. He writes unique articles on touch screen technology and specialized in finding practical touch screen software solutions.

About the Author

Interactive Touchscreen Solutions - IntuiFace

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Author: Geoffrey Bessin

Geoffrey Bessin

Member since: Sep 15, 2014
Published articles: 88

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