Tips To Help improve digital marketing ROI in 2017

Author: Bhavana Patil
by Bhavana Patil
Posted: Mar 06, 2017

Last year was full of unexpected events. From Trump’s victory in the US elections to Brexit, 2016 was full of surprises. This year, all changes which have taken place are not bad. In the domain of digital marketing, as marketing budgets keep shrinking and brands are more hard pressed to generate a higher ROI, the industry is experiencing a major shift. Here are some of the major areas to which you will need to pay attention to enhance your ROI from digital marketing in 2017: -

Planning for better ROI

It is always worthwhile to quantify the expected outcomes from the marketing investments. You will need to know what, when and how to measure. To achieve your goals, you will need to establish specific steps to take the process forward. According to a recent study, 82% of marketers have stated that their executives desire all campaigns to be measured. However less than one-third of them can evaluate the ROI of respective channels. Only 48% of the respondents use web analytics tools to measure the effectiveness of their marketing campaigns.

There should be clarity in your strategy in order to create the first outline. Go through the data you have, find out the trends. Then execute this outline into a comprehensive plan. Find out ways in which you can install analytics within the existing process which you have, such as the launch of new products. Understanding the importance of ROI measurement can help you make the best use of your investments and improve your digital marketing ROI.

Don’t utilise vanity metrics

Avoid metrics which tend to distract your marketing team from the major goal of your business. Usual marketing metrics such as sharing of press releases might impress people, but they are not in any way related to revenue. Rather, your main focus should be on engagement metrics which are associated with ROI. Once you have gathered the correct data, you can save time and make better predictions.

You can make the best use of tools by creating modified reports using the data which is required by your firm. Then, track the behaviour of your customers on a consistent basis. Then, focus on the analysis of data before, data and after a marketing initiative.

Experiment on a frequent basis

Experimentation provides you with the scope for your business to speed up its growth. Testing will not just offer you with an understanding but also alternatives. Moreover, it doesn’t need to be a clumsy process. Some business experiments really perform satisfactorily. You can opt for the test and learn approach. Take one action with one targeted group, take a different action with one of them and then compare the outcomes. He This method not only keeps the process simplistic and the results become clear without any issues.

You can enhance your returns from marketing by setting aside a part of your budget purely for experimentation. Then, select the focus area and test till a point where you cannot improve.

The author explains how to improve digital marketing ROI here. He is an enthusiast who writes frequently on topics related to digital marketing.

About the Author

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bin

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Author: Bhavana Patil

Bhavana Patil

Flag of India

Member since: Feb 01, 2017
Total live articles: 8

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