How to Choose the Best Payment Gateways for Your Australian Business?

With dozens of online payment gateway options available today, selecting the one that’s right for your business is no easy feat. In-fact it can often be an intimidating and overwhelming experience. So, we’ve simplified the process for you with four simple tips that’ll help you consider which gateway is best for your specific needs.

Fees, contracts, and reputation

It’s important to complete extensive and comparative research before committing to any particular gateway. Like everything to do with your business, you want your payment gateway to be just right. The key is to research specific aspects such as their reputation, competitive prices, and flexible contracts. Many online sites offer direct comparisons for this very purpose. Remember cheap doesn’t always equal best.

Know whether you’re compatible or not

An important question ask yourself is whether the payment gateway you’re considering fits in with your existing billing, accounting solutions, and shopping cart facilities. A seamless integration with the software you already have ensures convenience and confidence when handling. Where possible, choose a payment gateway that already has a plugin for your platform.

Establish trust with your target audience

It’s important to do your research and make sure you pick a payment method that can be tailored to the needs and expectations of your clients. Studies show that when potential customers get to the payment part of the transaction they are more likely to second-guess themselves and cancel a purchase. At this stage, nearly any cause for alarm will make a customer abandon their shopping cart. This could be due to something as simple as not recognising the logos presented. Make sure you do your research so you’re able to anticipate what your customers are going to expect.

Security should become a priority

It’s important to keep in mind that that with your payment gateway you’re not only protecting your customer but also yourself. Many companies merely use a payment form on their site as this is the easiest option. However, this is the least secure method.

Security should be your key concern when taking payments. You should make sure you only use a provider which is level 1 compliant with the Payment Card Industry Data Security Standard, that offers built-in security capabilities such as tokenisation.

Safe2Pay is on such gateway that uses a patented payment gateway platform that uniquely protects your business by masking card details with randomly generated numbers from your website.

A payment gateway may seem like a minor element to your new business now but this tool significantly contributes to whether your business will succeed or not. Make sure you follow these simple steps so your business can put its best foot forward. Discover more about online payment gateway Australia.

Discover more about online payment gateway Australia to get the best payment gateway australia for your business.

Millie is passionate about writing tech-oriented articles and delivering the latest industry-specific news about a href = "https://safe2pay.com.au/solutions/payment-gateway/"australian payment gateway options to readers.