Importance of Click Fraud Detection & Prevention Software

If you want to run PPC campaign for your business which is very effective online sales strategy for your products and services, you should be aware of click fraud. Click frauds is a common thing which stops many businesses to explore online advertisement opportunities. However to deal with this issues various click fraud detection methods are used to minimize the risk of advertisers money being wasted.

Click fraud prevention is a must step every advertised has to take in order to prevent his ad budget being depleted by either your competitor with intent to rank higher in sponsored listing. Clicks fraud can be done by publisher themselves to make their website more attractive for ad placement and of course to generate extra money. Or your customer can accidentally click your ad rather than clicking on organic search result or from bookmark list.

There various methods through which clicks fraud is committed, understanding this will help you employ click fraud detection technique. Most common click fraud methods are automated click and manual click fraud. Automated click fraud uses software to repeatedly click on your ads. Manual clicks fraud is done by actual people, either from within a rival company or from outside the company hired to physically click through your ads.

The only way to have complete confidence in steering your costs away from the threat of click frauds, is to monitor the situation yourself, don't just rely on Google or any of the other search engine networks you advertise on to police your traffic.

Recommended step for monitoring and reducing click fraud

-Use of clicks fraud detection software for tracking & to get greater detail and insight on the customer who clicks your ads.

-Identify metrics to audit

-Audit metric values to create a benchmark

In order to prevent click fraud an alternate can cost-per-impressions (CPM), how about cost-per-action (CPA) can be a good choice for the future where you only pays when a user has clicked through the ad and made a conversion. Or have done some specific behavior like subscribing, verifying email and phone, filling landing pages etc. Since PPC represents the largest revenue stream for Google, so there would be understandable resistance from the publisher side to try out this method.

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