Making the Most of Your Website or Blog

For example, your audience may respond more energetically to video content than they do to print content. Or maybe they prefer reviews over "how to" articles. Testing is the only way to know what your audience is responding to. Once you know, then you can adapt your strategies and tactics. Split testing is often the easiest method to test.The best way to make the most of website like The 407 Group or blog is to test what works and what doesn’t. There are many different things you can test and ways to test. Test headlines, test calls to action and test different content formats.

Analytics

Analytics are almost a website or blog essential. They tell you who visit your site, how long they stay there and what pages they navigate to. Analytics can also tell you the Orlando Marketing Agency organic keywords used, or the link used, to find your website. Google Analytics is a free tool that makes it easy to create an account and then literally cut and paste a piece of code into your site’s code.

Just cutting and pasting code isn’t enough, though. You need to also review the analytics and base your strategy and decisions on the information. For example, if you find out that the majority of your visitors come from the south then you might create Orlando Digital Marketing more content, promotions, and offers that appeal to that region.

Facilitate Engagement

If you’re not encouraging participation, comments, and interaction then you’re missing out. Create systems and opportunities to connect and allow conversation. Blog commenting is a start.

However, the posts need to ask questions and motivate responses. Even more, you want to reply to comments in a thoughtful manner that motivates more comments and feedback. Plug-ins that create forums, chats, and social media participation are another means to facilitate engagement. To make the most of your website or blog, you want to create a stronger connection with your audience and visitors. By testing, using analytics to track the results, and by creating opportunities for conversation, you’re able to take your site to the next level. It strengthens your relationships with your audience and helps increase traffic, opt-ins, as well as conversions and sales.

The 407 Group is a full service Orlando Digital Marketing. We help companies to brainstorm and strategize an online marketing campaign, which we help produce with a results-oriented approach.