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How to Levarge SEO to Your Business Growth?

Author: Davu Siva
by Davu Siva
Posted: Sep 06, 2018

Importance of SEO for Lead Generation

The world of business is changing rapidly. If no pro-active measures are put in place, there is a chance that your business will get left behind. One of the things that you need to ensure is hiring the right SEO services in order to make your business visible. How many times have you searched something online and moved to the second page of the search results? The answer to this question for a lot of people would be none. Not many people care about the second page of the search results. This is the reason your SEO efforts need to be in the right direction.

Another place where SEO is required is lead generation. Generating leads is critical to every business and you need to understand the Importance of SEO for Lead Generation. Without acquiring more customers, the business will not be heading in the right direction. The profit graph will stay constant and this will eventually bring down the business. Every business looks to acquire a business in a number of ways. Let us look at some of the lead generation methods and how SEO will benefit.

Over-the-Phone Process

This is one of the most common methods of lead generation. Almost every business around the world will look towards this in order to acquire more customers. This is why they hire B2B Lead Generation Companies. It is the easiest form of lead acquisition and the results are also effective. However, one of the things that most business owners ignore is using SEO in the right manner for lead acquisition. While this may be something new, the thought of it is not that repulsive.

Everyone knows what SEO can do for your website. The same SEO can help with the lead acquisition efforts as well. Most cold calling efforts generate 1% to 2% leads on average. While this may be sufficient to sustain most businesses, imagine getting better returns. This can transform the fortune of a business. Now you no longer need to call up random people and pitch your products or services. There is no point in calling up a family living in a cold area and pitching a cooler. This is irrelevant and most of the people would hang up on the caller. With the right SEO and research, you can now get amazing results from your cold calling efforts.

One classic example is a bank that is offering credit cards to people that are not their customers. Not every person needs a credit card; however, if you go ahead and pitch a credit card to someone that has a bad credit history, he or she will buy it. This is because no other bank will offer a credit card to that customer. This is called pro-activeness and tapping the right customers for your products and services.

Email Marketing

This is another amazing way of getting your products and services out to the masses. You will be able to penetrate more leads from B2C Lead Generation Companies than you can imagine with the right SEO services. Not everyone makes an effort in finding the right customer before sending out an email. This is because most business owners believe that the more emails you send out, the more chances of acquiring leads.

However, there is a flip side to this technique as well. The more emails you send out to random customers, the more the chances are of people getting irritated with your business name and marking your emails as spam. Once this happens, it is irreparable. If more than one person marks your email as spam, the email service provider will recognize your emails as spam and future emails sent by you will be filtered. Once the email service provider blacklists you, there is very little that you can do to turn things around. This would mean that you cannot send out more emails in future and this includes your current customers as well.

This is the reason you need to conduct proper research before accumulating leads for sending out emails. Once you do this, your emails will reach the right set of customers and this will show in your results as well. One of the main problems with business owners is they are always in a hurry to execute lead generation campaigns. However, a little bit of patience will go a long way in delivering quality results. You will be able to brand your business and consistently acquire more customers if your SEO efforts are proper.

Conclusion

Getting ahead of the competition is important. However, knowing how to get ahead and having patience is the key. Not every business is successful and there is a reason behind that. You should make the right efforts in order to get the right customers for your business. To do this, you need to embrace SEO and the research associated with it.

About the Author

Siva Rama has a blend of digital marketing strategies. He is a Search Engine Optimization Expert specialized in dressing websites to rank on the first page of Google.

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Author: Davu Siva

Davu Siva

Member since: Sep 05, 2018
Published articles: 1

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