2 Things Successful Online Businesses Do

With the constant changes in the online business landscape, it is more important than ever to set your business apart from the competition. With an online business, it can get harder to influence people’s experience with the brand without a physical location, however, there are still ways to make a positive effect on them. This article talks about two main ways of doing this:

Integrate Offline and Online Channels

Trends have shown that more and more people do their research online to make purchase decisions. This could be before going to the physical store or after visiting the store. There are two main concepts called Webrooming and Showrooming. The first one means people surf the web to look for information about the product and end up buying it at the store. The second one means they visit the physical store first to assess the product and touch it, but end up buying it online.

By only focusing on one channel, you would be missing out the whole picture. Try having a multichannel approach, by doing this you will be able to influence potential customers throughout their consumer decision journey. These are our recommendations:

• Acquire reviews and create a plan to build reviews steadily

• Build your social channels

• Offer unique promos online

• Use Google my Business listings and incorporate them in Google Ads

• Include local inventory ads

• Set up Dynamic Remarketing Ads for products

Offering a cohesive customer experience across multiple channels is one key way to encourage shoppers to engage with your brand both online and offline.

Although customers like to research online, almost half still prefer to purchase in-store. And retailers with two marketplaces for selling generate 190% more revenue than those with just one.

Choose the Right Business Courier

Since shipping is the only touching point with consumers it is vital for online businesses to make sure the process goes smoothly even before any purchase.

Evaluate the performance of your current business partner, and ask yourself if your courier is providing a real solution to your business. Do a research of the current offerings in the market and compare. Most online businesses tend to make the mistake to choose the post office as default because they think it is the cheapest option, however, this tends to get complicated in the long run.

Nowadays competition is fierce and there are specialized couriers that cater for online businesses at even lower prices than the post. Here are our recommendations to choose the right parcel delivery for your business:

• Simple & Low Flat-rate pricing

• Easy bookings online

• Free Parcel pick up

• Free E-commerce Integrations with top sites

Another thing to consider is the information available about the shipping process. Include sections like who is your shipping partner, how long it takes your business to process the order, the shipping time frames, point of contact if there are any issues, and shipping cost if free shipping is not offered.

Try to think about the most frequent asked questions someone who is considering to purchase at your site would need to know. The goal is to provide enough information to help them make the decision more easily. Aim for a smooth process to encourage more purchases.