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Improve Your Conversion Rates For Digital Marketing

Author: Hannah Edmonds
by Hannah Edmonds
Posted: Apr 02, 2019

If you re involved in digital marketing, you know that conversion is practically the Hope Diamond. The ultimate goal we all strive for is achieving the very best in marketing by increasing our conversion rate. Conversion is absolutely fundamental to increase your ROI (return on investment) and will make the most out of your marketing budget.

We are constantly on the lookout for more information to convert even more. We are here to give you some advice to increase your conversion rate and let you know when and how to use it to optimize your results.

How Fast Does Your Website Load?

Since the rise of e-commerce websites, you know they are built and maintained online, you do not need a location for your store, worry about physical traffic, or other concerns experienced by brick and mortar stores. That said, you might experience technical issues such as how fast your page loads.

Due to research conducted by Google, they concluded that more than half of web users will abandon a site that takes between 3 to 3.5 seconds to load, depending on the mobile device or desktop. Keep in mind, if your site is running slow, it is almost certain you will lose customers.

If you want to optimize your conversion, you must improve your load speeds. You must compress images, optimize caches, optimize for mobile, remove redirects, and cut back on advertisements. This might seem like a lot, but it will be well worth your time.

Write Engaging Copy:

In order to improve or boost your sales, you must constantly improve your website. Improving your load speeds is significant while smaller adjustments should include writing engaging copy.

Engaging copy includes the text on your website. It can be how you describe your products or something interesting on your "About Us" page. If you look at your copy as it stands right now, you might discover it's actually flat and unappealing. Try adding a little spice to your product descriptions or include something personal in your e-store's bio. You should update this information every couple of months until you find the perfect balance that brings in sales and traffic.

When you have an engaging or compelling copy, you will draw the interest of your targeted audience by grabbing their attention which will drive them to reach out to your Call To Action. Capturing your audience's attention will let them know you are offering a valuable solution for their immediate problems and guide them to your Call To Action.

Anticipate Your Customer's Questions & Give Them Answers:

Your copy should have answers for your customers' questions that have already been anticipated. Let's face it, your e-commerce site is far more than just making sales. You must be able to give your customers what they are looking for and what they need. It doesn't matter if you are a small or medium-sized business on Shopify or an International giant, giving your customers what they want and need is just common sense.

Understand, absolutely no one else knows as much about your products than you do. If you have a bedding business and sell bedding products, you should write a blog post about white noise machines for example and give customers some guidelines on their use. If you sell different models of drones, you should explain the different designs and what activities they are made for. The point is, customers are on your site looking for solutions and if they can't find answers on your site, they will go somewhere else.

Improve Your SEO:

Another significant way to increase traffic to your site and increase sales to new customers is improving your SEO. SEO is search engine optimization and the concept is actually pretty simple. If potential customers are searching the internet for say 'white noise machines for sleep’, they expect Google to give them the results they are looking for. When you enhance your website’s SEO, you are sending a message to Google and other search engines you are the right site for the weighted blankets reviews.

Search engine optimization should include keyword repetition on important pages, having a blog that talks about relevant topics, updating your title tags and meta descriptions, adding labels to your images, etc. If creating good SEO is not your expertise, get with someone who is knowledgeable in this field.

Focus On Your Email Marketing:

Focusing on your email marketing is very important if you want to bring in return customers. It's not expensive and will deliver a high return on investment (ROI). Start by enticing buyers or prospective buyers to join your subscription list for updates for new product launches, exclusive coupon codes and any other alerts. You can share your emails weekly or measure the timing as you become more comfortable with your marketing outreach.

Make Sure Checkout Is Simple And Easy To Use:

The last thing you need to deal with is a checkout that is confusing for customers or isn't working properly, you will lose sales. In order to have a simple and easy way for checkout, you should get rid of redirects and advertisements that are standing in the way which will be frustrating to your customers. High-converting checkout means an easy and simple process.

You should continually practice the above suggestions and find the best approaches for your e-commerce website. If you tweak and alter a few ideas with other ideas, you'll find it's the only way you will create the balance you are looking for to improve your conversion rates in digital marketing.

Test Once, Test Twice, And Then Test Again!

If you want to convert, you must dig into your technical and marketing savvy brain to make it happen. You must think about every single aspect of your campaign and all the variants such as email subjects, images, copies, etc. After that, take all of them and put them through a rigorous testing process. With consistency and diligence, you will be able to make your marketing efforts worth your time and a great deal more effective.

Are You Utilizing Heat Maps?

Heat maps will help you learn every detail about your users' behavior when they are navigating through your page. You will discover which elements they pay more attention to. When do they become tired of your page? Are they ignoring your CTA button? Search, question, and observe, it's the power of information!

Create A Form:

Designing a form is not as simple as you might think. You need a number of fields, how you word the button, your choice of colors, and a few other steps to optimize in order to create the best results. You also need automatic filters to ensure the data you are given is real, valid and accurate.

It's All About Quality, Not Quantity:

If you want people to contact you, make sure it's as simple and easy as possible for customers or potential customers. Keep in mind, everyone has their own preference for communication and what might seem good for one, might not be for someone else. In order for people to communicate and contact you, be available through as many different avenues as possible including chat, phone, a form, social media, communities etc.

Your Call To Action:

Your call to action is probably the most important part of a successful digital marketing plan. You want to convince users to take action in order to improve your conversion rates. You need links, images, and even animation that will guide people to conversion. As with other elements, make sure you test your CTA to ensure it's running properly, efficiently, and is enticing.

Be Involved In Communities:

You must be able to win your users' trust if you want a long-term relationship that leads to conversions. Communities are the best way to allow potential customers to develop a relationship with your brand and you. Create a user-generated content strategy. With a little planning and strategy, you can create a community that will bring people so they will be familiar with your brand.

Your Social Media:

Ask anyone involved in marketing, social media plays a very strong role in your marketing strategy. You must have a comprehensive strategy and content plan if you want to create a corporate profile. If you expect your brand's social profile to help you convert, you need to integrate them into your communication.

Have You Created A Sense Of Urgency?

There is a good reason why you need to create a sense of urgency, it's older than the hills in the world of digital marketing. Creating urgency should include terms like "Limited Offer", "Last Opportunity", "Only A Few Left", etc. Whatever term you choose, you want to give visitors that extra shove to convert ASAP! Just make sure you use it at the right time to increase your conversion rates.

Mobile Devices For Traffic:

At this point, your campaign should be completely responsive. Mobile devices are a critical part of creating internet traffic and will continually grow. You do not want to miss out on a lot of potential customers and the best way to make that happen is to make sure all visitors can easily view from their devices including smartphones, tablets, desktops, or any other device they might have.

About the Author

Hannah Edmonds is a creative and enthusiastic freelance writer who has been loving this gig for 8 years now. Her personal mission is to encourage a happier, healthier and more fulfilling life experience for people through her writing.

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Author: Hannah Edmonds
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