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Why Is Serpenti The Most Popular Watch From Bvlgari?

Author: Deepika Mahajan
by Deepika Mahajan
Posted: Jun 07, 2019
serpenti collection

Bulgari is a globally established jeweller and watchmaker. The luxury goods maker is a mammoth when it comes to the finer things in life. The brand has many products under its roof that have attained a cult status and are desired all over the world. Among these, the name Serpenti makes the most prominent impression. The collection is for sure one of Bulgari’s most coveted and celebrated ones.


It goes without a saying that the Serpenti collection from Bvlgari is one of the most decorated watch families in the history of jewellery watches and watches in general. The watch was essentially a secret design that was kept away from the public eye. Or, that is what the brand tells people. Nonetheless, the watch made its debut in the 1940s and has since been at the centre stage of luxury timepieces. The roots of the watch’s design link it to the ever-present allure of the mystical snake, a creature that is celebrated in mythology as well as in the tales of the past.


As history tells us, the collection was a hit since the day it took its first step in the market. The idea was to create a realistic picture of a snake wrapped around the wrist (or neck) of a woman. The result was more than phenomenal as the product not only struck the right chords with the targeted audience but was also able to do justice to the beauty of the concept.

An Icon

In the world of luxury and fashion, the Bulgari Serpenti is an undisputed icon. The watch is one of a kind and stands out from the rest of the crowd with ease. Its unique design codes and pronounced looks make it one of the most distinguished and recognized watch collections in the world. Throughout the years, there have been countless renowned personalities who have chosen the Serpenti to be their companion. Needless to say, the brand takes pride in its reputation as an arch jeweller and the Bulgari Serpenti is a very fine example.

Great Investment

As far as investment goes, the Serpenti is a great one. The watch is a stalwart in the global fine watchmaking industry and it has managed to retain its value over the years. Be it vintage pieces or a modern-day iteration, the classic curled snake design is as impactful as ever.

The Bvlgari Serpenti collection has always been true to its characteristic nature which is to be elegant beyond measure. The most interesting thing about the watch family is that it not only experienced massive success in the past but also enjoys the same success today. Authenticity, heritage, and class are what makes this legendary watch the best seller of Bulgari. The fact that the Swiss watchmaker is willing to go ahead with such avant-garde timepieces despite the existence of already popular collections under its wing, goes on to show that the brand is not afraid to experiment or expand its horizons.

About the Author

Deepika is the blogger from 7 years in a lifestyle or fashion field. She always stays up-to-date with whatever is coming in the market with respect to fashion and lifestyle. She is an avid watch connoisseur and collector of Luxury brands.

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Author: Deepika Mahajan

Deepika Mahajan

Member since: Mar 09, 2019
Published articles: 34

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