Audemars Piguet – A Few Facts About The Watchmaking Wizard
Posted: Jul 19, 2019
Audemars Piguet is a name that has to be taken seriously. The brand is a giant in the field of Haute Horlogerie with some of the best watches to ever exist under its belt. Audemars Piguet has had a simple modus operandi throughout its existence. This has been especially true since the time was miraculously revived in 1972. The brand came up with probably the most iconic watch design in the form of the Royal Oak. The Royal Oak changed the entire watchmaking landscape with its debut in 1972. Before this, the use of stainless steel, that too in sports watches was a big no-go. With the arrival of the Royal Oak, many trends were broken but at the same time, many were created. A major contributor to this success was the legendary Gerald Genta.
A Few Facts About Audemars Piguet
The watchmaker has existed for over a century. With such a massive amount of history, it is quite obvious that there might be a few facts here and a few facts there that people might miss out on. For example, did you know Audemars Piguet price were not the same as they are today until the advent of the Royal Oak? Without much further ado, let us dive into a little trivia about one of the greatest horologists in the history of the industry.
Started In The Hills
The enterprise started from Le Brassus, the very centre of the Valle de Joux. The land on which Audemars Piguet started its journey to watchmaking excellence was essentially considered a perfect place for farming. The land was rich in minerals and was extremely fertile. Although the land was highly accepting towards farming, it was of no use in winters. This led them to turn to watchmaking for additional income. Soon, Vallee de Joux became known for the art of watchmaking and as the home of some of the best horologists of this generation.
Owned By Independent Owners Unlike brands of today that are owned by large luxury houses or conglomerates, Audemars Piguet is still owned by the families of the founders. This is something very rare in today’s times. Apart from being rare, it is also highly commendable. Audemars Piguet is the oldest running luxury watchmaking enterprise that is still owned by its founding families.
A Master Of Complications In the present day scenario, it is hard to determine the true master of complications. You see, complications hold great significance in the industry. One of the first complications to ever be introduced, the chronograph had a huge impact on the business. This just goes on to show the amount of importance they hold. The Audemars Piguet Royal Oak, for instance, is house to numerous top-notch complications that add the necessary gravitas to the brand.
Audemars Piguet for one has mastered the art of complications over the years. Be it chronographs, tourbillons, moon phases, or perpetual calendars, the brand has it all. A great example of this was the 1996 release, the Jules Audemars Grande Complication that consisted of an automatic leap year cycle perpetual calendar grand complication.
It goes without a saying that Audemars Piguet is relentless in its approach to perfection, and we hope that it continues its pursuit so that we get to experience more of its marvels.
Deepika is the blogger from 7 years in a lifestyle or fashion field. She always stays up-to-date with whatever is coming in the market with respect to fashion and lifestyle. She is an avid watch connoisseur and collector of Luxury brands.