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Mycoach LMS | Mycoach | Elearning Company in Chennai

Author: Mycoach Learning
by Mycoach Learning
Posted: Sep 10, 2019
learning solutions

Mycoach Learning is an award-winning learning Solutions Provider.

Learning is central to the growth and success of your employees and employees are central to your business. Backed by over a decade’s experience in Learning and Development, we provide Learning Technologies and Learning Solutions tied with your Business Goals to unleash your employees’ true potential.

Our Flagship Learning Platform - Mycoach LMS is a feature Rich, Powerful and User-friendly Learning platform built by our award-winning Learning Solutions team. We have crafted a masterpiece to fulfill the needs of your Learning Team and Learners. Our learning technology architects constantly help you to unleash the power of Mycoach LMS to nurture a learning culture in your organization.

Mycoach Learning’s Content Lab caters to all facets of Corporate Learning needs – Product Training, Compliance Training, Induction Program, Leadership & Soft skills training and Application Simulation Training. We fade the boundary between the real world and the virtual world using Immersive Learning Technologies such as Virtual Reality and Augmented Reality to provide a completely simulated environment to Train, Test and Retrain employees for complex tasks.

SpecialtiesLMS, Adaptive Learning, Mobile Learning, Custom E-Learning Content, Microlearning, Gamified Learning Content, Gamification, Instructor Led Trainings, Blended Learning, Interactive Videos, Video Based Learning, Explainer Videos, Translation and Localization, Mobile Learning App, Virtual Learning, LMS Customization.

Customer Profile

Our Client is one of India’s top Life insurers with 600 branches, 11,000 employees, 125 lakh life insurance policies in force and Rs. 3076 crores worth Assets under management.

Business Need

Insurance in India has always been a knowledge driven industry as it involves educating the customers about the need for Insurance. Also the regulatory norms require insurance sales personnel to be certified by the authorities concerned. Our client identified this need well ahead and had implemented a robust training strategy to constantly update the sales force with the knowledge of various insurance policies sold by the company.

They were no strangers to eLearning and were serious users of online learning resources for their employee’s training needs for more than 2 years. But changing times demand change in strategies and learning strategies also require revamp over a period of time to suit increasing business needs.

The Challenge
  • Just in Time learning was missing in the existing eLearning content
  • The long duration of eLearning courses was not suitable for mobile learning
The Solution

Mycoach Learning has been the trusted Learning Technology partner for them since they implemented eLearning in their organisation and launched Mycoach LMS. As a counter to the new challenges they faced, we suggested Microlearning assets for all their insurance policies being sold in the market. The assets primarily included 2 to 3 minute short videos and were supplemented by infographics on the same.

The solutions proved to be a game changer as the sales personnel instantly adopted the colourful, scenario-based and relevant graphical representations used in the assets. They were also available in local languages to which enabled the sales personnel to use these assets during their sales pitch. Most sales personnel used these assets to refresh their product knowledge just before visiting a customer and also to display these videos to customers on their mobile screens while pitching the product which enhanced the reputation of the organisation.

This also inspired their marketing team to use these videos for marketing in Social Media. Today, we create various Microlearning videos and infographics for their digital marketing campaigns of new product launches. This solution was an instant hit as it served both their training team and marketing team.

Business Impact
  • Consistent, integrated and Just in Time knowledge required by sales personnel to sell policies
  • Learning analytics indicated 91% of Sales personnel accessing Microlearning assets in a week
  • Mobile App download of Mycoach LMS increased by 350% in just one month
  • Marketing team saved 10% of their annual digital marketing costs that would rather be spent on creating videos for social media

About the Author

Specialties Lms, Adaptive Learning, Mobile Learning, Custom E-Learning Content, Microlearning, Gamified Learning Content, Gamification, Instructor Led Trainings,

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Author: Mycoach Learning

Mycoach Learning

Flag of India

Member since: Apr 10, 2019
Published articles: 1

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