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6 Major Pillar of Digital Marketing

Author: Kamil Raza
by Kamil Raza
Posted: May 26, 2020
digital marketing

Whether you say digital marketing, online marketing, or internet marketing — all are the same. It’s a simple, cost-effective, and influential way to connect with online users. And, If we compare traditional marketing to digital marketing then digital marketing is a perfect alternative for organizations to enhance their business worldwide. The reason behind this is that 3 out of 4 people prefer online learning about products and services through the website's content.

It shows that digital marketing services and advertising are being used, while traditional marketing usage has reduced significantly. But, Let me tell you digital marketing depends upon 7 major pillars that make it effective. Let's know:

Social Media

Social media marketing is not a one-day challenge. If you want to increase your business presence among social media users then you need to make constant efforts. Social media is a free platform that is open to everyone and has a large number of active users. Therefore, businesses need to make their presence effectively.

Social media websites such as Facebook, Twitter, YouTube, Instagram, etc. are the best examples of this. These websites are useful in brand awareness, user engagement, and able to deliver you better results cheaply.

Search Engine Optimization (SEO)

SEO means optimizing the website to make it search engine friendly. The SEO techniques help you to improve your website SERPs result. But for that, you need an experienced and professional team to implement SEO elements. And, it includes keyword research and implementation, title tag, meta tags, Header tags, sitemaps file, robots file, and so on.

SEO includes two types of strategies i.e On-page and Off-page strategies. Both techniques help you to increase website traffic. SEO marketing is a cost-effective method but a business must get SEO service from an experienced team who knows how to handle SEO effectively.

Content Marketing

Content marketing is another necessary marketing strategy that includes the creation of unique materials and shares them online effectively. Content marketing based on creating e-books blogs, videos, social media posts, etc. and publish them on social media platforms to online audience targeting.

Paid Marketing

Paid marketing is another major pillar of digital marketing. Websites such as Google Adwords, Facebook, Instagram, Youtube, Twitter, etc. provide an opportunity for businesses to use paid advertising features to target online audiences and convert them into leads. Paid marketing can be used to increase brand awareness.

Email Marketing

Email marketing is one of the oldest marketing strategies and a small part of digital marketing. The aim is to collect guest email IDs so that you can send them the latest offers, product, and service related information. This activity helps you to increase website traffic and conversion.

Affiliate Marketing

In the affiliated marketing strategy, users pay some other business or a person to promote your products and services on their websites. It’s a low-risk method to earn money but requires efforts. An affiliate marketing network is designed in such a way that it tracks the performance of your affiliate marketing activities and pays out the commission.


The given information is the main source to generate website traffic for any business. Suppose, if you need PPC service for leads purposes you need a PPC expert to handle your PPC campaigns. Similarly, Digital Marketing techniques discussed, all of them can generate traffic.
About the Author

As a business consultant, my objective is to share my best website design and development, digital marketing, SEO service experience through blogging.

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  • Guest  -  3 months ago

    So, We will help you for finding many important website links that you need for every work. Digital Marketing Expert Delhi

Author: Kamil Raza

Kamil Raza

Member since: Apr 09, 2020
Published articles: 9

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