10 Best Social Commerce Examples From Global Brands

Without any doubt, social media has become much more powerful and popular these days. Social media nowadays has the power to influence the purchasing decisions of consumers. Thus this implies that social media offers enormous possibilities for brands to set foot in a broader audience and uplift their bottom line.

Shopping has always been a social experience for many of the shoppers. With this experience, social commerce has been becoming the brand new and trending buzzword over the last many times. With the setting of the latest trends, social media platforms have turned out to be influential about expanding their division of the eCommerce pie.

But First, What is Social Commerce?

Social commerce or also known as social ecommerce, is a type of selling taking place right away on assorted social media platforms accessible at present. These social media platforms can be Facebook, Instagram, and Pinterest. Social commerce makes the buying process easier for shoppers with "Buy Now" style buttons. Also, marketers can sell their products directly.

Social commerce is a good way for businesses to set up a predominant commitment with the customers on social media. Since social media presents the ideal meeting place for brands and customers, the future lies in social ecommerce.

Best Social Commerce Examples From Global Brands

To help you gain a better understanding of social ecommerce, we have included a few examples of global brands. It will help you gain an insight into this tactic in a more smooth way.

Starbucks and Foursquare

Starbucks already tried its hand at social commerce in 2010 by making Foursquare users unlock 'Mayor' badges. By doing this, they will receive a $1 discount on a Frappuccino purchase that they will make at the Starbucks outlet.

Starbucks offers a user reward for checking in at their local Starbucks outlets and adding tips about what makes these outlets a must-visit.

Coca Cola’s ‘Share a Coke’ campaign

Product personalization is the first step towards the starting of the campaign by Coke. Through the 'Share, a Coke' campaign, 250 of the most popular names in each country were shortlisted and printed on the iconic red and white coke labels instead of the Coke logo.

Coke then uses mass media channels to interact with their users that the drink might have their name on it. Also, each bottle carried the hashtag of the campaign, i.e., #ShareACoke.

Nike - Customer Service Sales Tool

Nobody likes to listen to music on the phone for minutes. With the advancement in technology now people can interact with their favorite eCommerce brands at any given moment. Nike offers extremely helpful solutions to engage and answers the questions posted by the shoppers on social media channels.

Its Twitter channel is good support. They offer direct advice and support in conversations. When in case they require more particular information, they move to people's direct messages or DMs.

Epic Games - Free Giveaways

Gaming spaces offer giveaways to the shoppers, and one such brand is Epic Games. It offers free games to interested and spending heavily across social media channels, traditional advertising, and podcasts.

This helps in spreading the social commerce campaign. As a result, these posts get heavy engagement in likes, comments, shares, etc. into the gamers' feed. Thus this social commerce promotion brings in a lot of traffic to the company's store where you can purchase other games.

Meller Brand

To attract and engage new customers, you can leverage social ads that don't look like ads. It is an easy way to influence viewers and draw in new customers. Meller brand is using the idea of driving more sales with more conversions with social commerce.

As a known fact that the eCommerce conversion rate for fashion and beauty is higher in comparison with other categories, it is a worthwhile tactic.

Realbuzz

For raising the level of user engagement, the brand can make use of contests and competitions. Realbuzz makes use of this strategy by organizing contests and competitions to attract more and more shoppers.

Its marketing team designs the content with different marketing perspectives. To win the contests, it encourages more and more customers to engage with the brand and increasingly participates, which helps in building a potential base for the brand.

Final Words

With the above listed global brands examples, we have presented you with an idea to help you start social commerce. For the above listed and other successful eCommerce companies that are testing social selling, social commerce's unifying theme is still social.

The brands that are going towards more social ecommerce are making their fans involved in their brand. Selling on social media can take diverse forms, so inculcate social commerce in your strategy right now and experience a great evolution in your business.

I am Alice Herman. a digital marketer and content writer with an experience of 5+ years in the industry working with different companies on marketing and content projects