How To Run A Effective Marketing Campaign On TikTok Platform

TikTok is a well-known social media platform with popular influencer marketing campaigns. It is a platform where the majority of users are aged between 16 to 24 years. There are lots of social media platforms growing in this world every day with wider competitors. Since it is such a famous and fastest growing platform like other social networks, it has over 500 million monthly active users and 1.5 billion downloads every month. In 2020, social media has been empowered in the world of digital marketing. TikTok is one of the biggest parts of social media marketing. But, most of them don't know this powerful social media. Here are some tips and techniques about TikTok marketing campaigns. Let's see.

Share Attractive Videos

TikTok is a more familiar social network for videos; it allows up to 15 seconds for each video. Also, it provides the feature to join up to four 15 second videos length. It is enough to convey your brand message to impress a wider audience. But, when you post more than 60-second videos, TikTok does not accept those videos. Even so, it is a perfect platform to show your creativity and introduce your brand to a wider audience. After making your videos, you can also use the filters to show your videos more beautiful.

TikTok Influencer Marketing

In this TikTok platform, which has many followers, they are becoming an influencer on TikTok. Then you will promote your brand, products, and services on TikTok among their audience. Because their TikTok account is connected with more followers, it is a big advantage to reach your brand with a wider audience. TikTok app is also joined with another popular social app named musical.ly. It is very popular for those who love to create engaging music videos and love to listen to music made by different creators.

TikTok Live Broadcast

Live streaming is one of the best ways to encourage users and make more interactions. Almost all social networks offer live broadcasting. Make sure to decide when you will make a live stream and what topic you talk about in your live video. You can do live streaming of all the essential social media marketing activities like promoting brands, products, and services, replay your audience's comments, and so on.

TikTok Advertising

TikTok offers an excellent advertising place to reach your target audience. Advertising on TikTok is more effective than the Facebook advertisement. If you create your brand identity all over the world, TikTok advertising is a great place. Many popular brands use this TikTok advertising to establish their brand identity on TikTok. So, you don't miss this opportunity to engage with your audience. Buying followers on TikTok page helps to make better connections with your audience and brand. It helps to advertise your brand with the majority of influencers at one time.

Types Of TikTok Ads

• Native or In-Feed ads appear in the For you page; when users scroll contents, these ads appear on their page. These ads can be connected to a call to action button. These can take the user to your website or other pages you want.

• Hashtag challenge ads appear when users participate in challenges with the hashtags the advertiser wants. These are popular advertising methods.

Alison Wiliams is a social media content writer who works at Flatfilty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites.