How to use Instagram; the right way!

With this guide to use Instagram in a professional way, you will learn to squeeze the full potential of this social network. You will also learn how to use the company profile on Instagram, for your brand or business.

How can Instagram at the professional level help you boost your brand or business?

With more than one billion users million users, Instagram, the most visual social network, is a the perfect platform for brands that want to position themselves and reach new customers. That’s why, if you use Instagram right, you can take your brand to another level.

You can create a community of followers that become potential customers and ambassadors of your brand.

With that in mind, here are a few tips to help you increase your business exposure on Instagram:

Use a username and an image that identifies your brand or business; use it on all your social networks.

Take advantage of 160 characters to show what you do, always using keywords. Add the URL of your website and a good call to action.

Search the hashtags with which you want to be related and use them in your strategy. You can use the most popular with various tools like Hootsuite. Do not use hashtags in your profile is useless.

• Take advantage of 160 characters to show what you do, always using keywords. Add the URL of your website and a good call to action.
• Search the hashtags with which you want to be related and use them in your strategy. You can use the most popular with various tools like Hootsuite. Do not use hashtags in your profile is useless.
• Participate: If you want to create a community, before you will have to participate in it, in this way you will become visible. Comment on others’ posts, respond to all the comments they make on your photos.
• Images: They have to be of high quality, do not hang any photo.
• Filters: Use different types of filters. A Yahoo study has ruled that Clarendon is the most popular filter in the United States and in seven other countries.
• Hashtags: Although you can put up to 30, it is advisable to put between 4 and 6, two or three relevant to your sector and two or three that are viral. To know which are relevant in your sector look at the photos of your competition and analyze the hashtags they put.
• Contests: It’s a great and quick way to get followers and generate engagement.
• Followers: To increase followers, look for profiles that interest you, find one of there photos that has less than 100 likes then like it and comment on it. Then give them a follow. It's very likely that they will follow you back.
• Videos: If you knew on Instagram you can also upload videos of up to 15 seconds, currently the videos are a very appreciated and viral content that on Instagram at professional level work very well.
• Content: 50% brand, 50% interesting content, do not bore your followers, take the opportunity to humanize your brand with more personal photos.

I hope this Instagram guide will be useful for your brand.

An Avid Instagrammer who want to spread a message the rise of social media addiction. You can learn more about social media addiction here.