Future of digital marketing in India

Future of Digital Marketing in India

India, a densely populated country with a population of 1,339,180,127 (in July 2017) ranked second in the world. There are many opportunities made every minute for people. And when we say digital marketing, then note that the future of digital marketing in India and the scope of digital marketing in the future will become brighter in the coming years. Mobile phones have become a basic need for everyone.

Even if your mother wants to try a new recipe, she definitely uses YouTube to take notes on what is needed and how it should be done. And when up to business, no doubt digital marketing trends are in boom.

Everyone wants to market their products and services through the internet to increase reach. Compared to traditional marketing these are some of the main benefits that make this marketing strategy more effective and affordable.

According to a survey (by the Internet and the Indian cellular association (IAWAI)), India will have around 500 million internet users in June 2018. It will create interesting business opportunities to sell services and products to smart internet populations of technology users.

Let's explore main reasons why the future of digital marketing will be bright in India.

Changes in traditional marketing

Traditional sets of previous marketing are limited to publicity from door to door and mouth. Previously marketers used physical power to promote their products. But now with changing times, people want everything at their fingertips.

And meeting customer needs is the highest priority of every business. So digital marketing trends took off a few years ago. Now even the smallest thing can be found on the internet. People and marketers will really be Gaga for this digital marketing trend.

How is marketing for real estate before? It is largely through print media or banners. But now, all real estate giants prefer digital platforms to market their homes that are happy to their customers. Making interesting content now is their spell to succeed.

If we see the screenshot above from the Hiranandani Facebook page, it is clear that the real estate giant targets people with real-time images. If people can see the right product pictures, they will intend to buy it.

In this way, we can all clearly see the difference between traditional marketing has undergone drastic changes. And it has been completely taken over by digital marketing.

Everyone in this country prefers digital marketing for everything. Even startups launch their business through digital marketing. This platform facilitates the process of every business. The company does not have to use the workforce to go physically to the market and promote products.

It offers a variety of economical, strong and contemporary marketing mechanisms / mechanisms. Each type of product and service now choose digital marketing options. Because they know that this is a proven platform. Exactly from Giants Tech to people shed in the digital platform.

Instead, business owners always promote their products. They tried to get involved with their audience through various facts. The above is the famous Pav Bhaji connection screen in Nashik, Maharashtra. Become a small scale businessman, they choose digital marketing options to reach many people. This is not by telling the audience about their products. But instead, they have posted some interesting content that attracts viewers. Thus, such tricks work a lot for today's marketers.

Government’s "Digital India" initiative

To change the entire public service ecosystem through the use of information technology, the Indian government has launched an Indian digital program with a vision to convert India into a community and the economy of knowledge empowered digitally.

Now, opportunities are not only available in Metro City but also in small cities. The government also comes with applications for work programs. Everything will be digital today. Thus, if we talk about digital marketing companies, then you are in the right place. Stop debating choices and know what benefits have.

The government e-marketplace also sees a large increase in the analytic graph of its e-marketplace. All registrations have risen with small fluctuations. Fluctuations occur in every place. People in India will get to technology slowly and will take the time to get acquainted with him.

All this means that if the government also provides assistance, then why should avoid it! The government came with many projects under Indian digital initiatives for the country youth.

The Indian Prime Minister announced that by 2020 in digital space there will be more than 20 lakh available for students. In addition, during the digital launch of India Week many industries joined the government to make e-india reality.

Reaching global markets

Today, it is said that "being digital is global". And this is a reality. Through a digital platform like Facebook, Twitter, Instagram, LinkedIn, someone can reach viewers at any corner in the world. The range of this social media platform is very large so you can connect with almost everyone now.

In India, many people do business that the target audience is the United States. So anything possible with social media. Many companies from the US also prefer Indian digital marketing agents to plan their social media campaigns.

In other words, there are many things in the Indian digital marketing room. Many people talk about it and search too.

Institutions come with digital marketing courses

Many institutions currently introduce degree programs in digital marketing that have a practical approach. Academic courses are housing and online both.

The Mudra Communication Institute is the top of India to study communication. College offers certification programs in digital marketing. Also, it offers courses in branding and advertising. There are many other universities that come with a curriculum involving digital marketing.

Even many digital marketing institutions now have their own academy where they teach digital marketing to prospective students. Simple, when there is a request, there must be the right inventory. Digital marketing requests are increasing and those who know will come up with ideas to train students.

Affordable

Comparing it with other marketing platforms, digital marketing is one of the most affordable media to promote products. Through the days when someone spends thousands and lakhs gets advertisements printed in the newspaper. With digital media, it becomes very easy. If you are a real estate company, you can promote your new project on social media by reaching thousands of people at once.

Make advertisements on Facebook almost no cost around? 40 per day, which is nothing. Average cost per click is? 0.52 to? 2.3. Spend Lakh Rupees on one advertisement and expenses only? 40 per day can provide good results.

Many industries and new start-ups, all are very investing in digital marketing activities. They are looking for people who can design and implement a digital marketing strategy that suits their needs.

Higher engagement rate

Because people really use social media for all, the level of involvement must be higher. People need quality content to renew themselves and be entertained. So it is the responsibility of digital marketers to produce content involving the audience.

Online food delivery services keep the audience engaged all the time by posting creative content on the Facebook page. Their page is about food but they make it so creative so someone can't scroll down without hitting the button like.

So the point is, if you are creative, you will be a big hit on the digital platform.

Growth in the number of internet users

The graph above clearly says everything. People who used the internet in 2015 were 259 million which rose to 331 million in 2017. It has been predicted that the number of internet users will multiply in 2022. This is because, the rate in which this country grows in terms of all, people will be very dependent on the Internet in the coming years.

Increased digital classifieds market revenue

It has also been predicted that the income generated from digital classified ads will be five times more than in 2015. In the 2020 financial year, the highest income would be around? 23 billion.

All income will multiply in 2020 in the field of digital marketing. Therefore, to put yourself in a driving chair, all Indian businesses must be worse with digital marketing to represent countries in the global market. Not only businesses but candidates who are looking for career opportunities in this field can find lakh jobs in almost all cities.

The scope is wider in terms of digital marketing. Digital marketing will remain as the most powerful marketing method in the future. But because digital marketing dynamics change every day, a digital marketer must be agile, alert, smart and adapt to the latest changes. Not only that, today's digital marketing and tomorrow must anticipate changes and implement them earlier than the actual changes happening so use it.

So, if you think you have to or not, it's indeed the right time to associate with a digital marketing company in jaipur!

Digital marketing analyst at digiroads