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Why does selecting high-quality coffee beans matter?

Author: Ricky Jaxon
by Ricky Jaxon
Posted: Jun 10, 2021
coffee beans

Coffee consumption has hit an all-time high in the last six years.

According to the National Coffee Drinking Trends study from the United States National Coffee Association, over 64 percent of Americans consume coffee daily, a figure that appears to be increasing year after year. Every day, more than 400 million cups of coffee are consumed in the United States, while the globe consumes more than 2.25 billion cups of coffee each year.

The vast majority of Americans drink coffee daily. However, the days of quick coffee and over-roasted beans are long gone; today's regular coffee consumer understands more about coffee than ever before, and many prefer the highest-quality coffee beans with great custom coffee boxes.

By choosing high-quality coffee beans, you may enter a burgeoning sector and produce unique, premium goods. When your brand selects high-quality coffee beans, you are not only choosing a superior ingredient; you are also demonstrating to customers that you emphasize the quality of the product above all else.

Purchasing green coffee beans allows you to roast them according to your preferences, bringing forth their greatest tastes and inherent complexity.

However, if you are new to the coffee market, determining how to select the best coffee beans to buy might be difficult. The four techniques to differentiate between green coffee beans are as follows: origin, altitude, variety, and technique of processing:


The country of origin has a significant influence on the flavor and quality of coffee. Soil composition, humidity, and climate all have an impact on the ultimate flavor composition of the bean. Every roaster will have a different perspective on the finest coffee origin – there is no "right" origin for a high-quality bean, after all. Each place, however, has its distinct qualities. Central and South American coffees, for example, are clean and sweet, whereas Asian coffees have an earthy taste, and African beans are frequently nuanced and fruit-forward.


The lower the average temperature, the higher the elevation. As a result, the coffee produced at higher elevations grows more slowly, providing more complex flavor characteristics. Beans grown at higher elevations, on average, have a higher acidity, greater sweetness, and more nuanced flavor.


Arabica and Robusta are the two most common varieties of coffee, although they are not interchangeable. Robusta beans are grown at lower elevations and contain twice as much caffeine as Arabica beans. Arabica beans, on the other hand, are commonly considered to be the higher-quality type – although they are more costly, they have a reputation for their smooth taste and wide spectrum of aromas.


Coffee beans are most usually processed using one of two ways in the industry: natural or washed processing. Each method, also known as dry and wet processing, affects the final flavor of the beans. The complete coffee cherry is dried before the outer covering of the fruit is removed in natural processing. This method provides a richer, fruitier flavor to the bean. Alternatively, the fruit is removed before drying in washed coffees, yielding a smoother but more acidic flavor.

After determining which locations, altitudes, varieties, and processing methods are used to produce your favorite coffees, examine the green beans themselves:

Size and Shape: The best green coffee beans are almost similar in size and shape, which determines the look and flavor of the roasted coffee. Larger beans roast differently than smaller ones, and roasting them together will result in an unbalanced brew.

Smell: If possible, smell the green coffee beans before purchasing a batch. Smoke damage and fermentation are more visible at this stage, just before it has been roasted.

Color: Do you see how the beans have faded or become pale around the edges? This might be due to poor drying or damp storage conditions, both of which will result in bland coffee. White or discolored beans may also indicate contamination from dirty water, soil contact, or oxidation.

Working with a private supplier is a great method to discover high-quality, premium beans. However, not every supplier offers the same level of coffee quality; you must research to evaluate if a coffee supplier is suitable for dealing with. When seeking the best coffee beans, check their size, shape, aroma, and color if at all possible. With a little practice, you'll be able to identify the difference between excellent and ordinary beans in no time.

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Author: Ricky Jaxon

Ricky Jaxon

Member since: Jun 01, 2021
Published articles: 2

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