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Importance of UX UI in Website development
Posted: Jul 21, 2021
Website development comprises aspects like design, functionality, and usability. These elements are then used to brand the business by building an intuitive, aesthetic, functional, and wholesome user experience. Before getting into understanding why it is important, let’s understand both the terms ‘UX’ and ‘UI’’.
UX - This stands for User Experience. Right from the moment when a user lands on a website to their explorations and behavior on your page determines the entire user experience. Creating a user-centric design is critical in today’s day and age to scale as a business. With the efficiency and speed of social media and other mediums of marketing, there is cutthroat competition in the market. UI is linked to the plan for a user’s interaction with the product, services, and other elements of the website. This is based on critical analysis and logic presented through design to have an effective user journey.
UI - An abbreviation for User Interface, it is what helps a user communicate with the website. The interface sets the commands and the design determines the usability and functionality of every little feature on the website. Every small visual element on the website is a part of the UI and is also responsible for the overall look of the website.
1. Branding & Customer Experience
UI and UX can be efficiently used to brand your business. The website is a canvas and the entire experience can be designed based on your ideas and how you’d like to present your brand. Alongside, the entire customer experience is elevated when a user can find answers to all questions on your website and in turn, helps save costs on having a human customer support agent.
2. Cost-Effective
Investing in a good UI/ UX framework always goes a long way in keeping your clients satisfied and builds brand loyalty over time. Using the web design to build credibility also helps improve the conversion rates as users are quite skeptical to purchase products if the website looks and feels sketchy. Usage of elements like CTA’s helps improve engagement and help a user explore various pages of the website thus improving ROI. User testing is an effective method to save costs by mapping the performance of updates made to the UI/UX by rolling it out to a group of the target audience.
3. Improves Rankings
User experience coupled with SEO can help rank higher on the Google Search page. Having a good UI/ UX base will enable your business to have a strong and growing online presence. This when effectively combined with keywords, interlinked web pages, and backlinks enables greater visibility to search engines and users. UX design and SEO focus on driving traffic to the website by optimizing the display and experience of the website respectively.
That being said, it is essential to make sure that if a user visits your website, it should be a pleasant experience for them to keep visiting and eventually be converted into a client. Strategizing an action plan keeping UX in mind from the base level of web development will help churn out a great asset for your business!
Designpluz is a boutique creative agency in Sydney. We are specialised in Web Design,Branding, SEO Services, Logo Design, E-Commerce, Graphic Design and much more.