Anti-Counterfeiting Solutions for Better Brand Value Protection
Posted: Oct 14, 2021
The Covid 19 pandemic left everyone sitting at home. Some people were absolutely free and became workshops for the devil. With the advent of the internet in our lives at a deeper level, the chances of counterfeit are high more than ever – especially for brands that have established themselves slowly and steadily. This leads to the search for anti-counterfeiting solutions for brand protection. Well, we have some good news, you don’t have to worry as we bring to you an excellent option to watch out for unethical brands that can copy you illegally – Let’s Verify. Stay with us till the very end to know more!What is Brand Value Protection?
Going beyond a product’s monetary and physical worth comes the concept of brand value protection. The foundation of the same is built upon ideals of consumer faith, hard-earned reputation, or a status formed. These are the very aspects that counterfeiters think of as their prey if you wish to protect the operations of your brand, then you must opt for brand value protection. There are tools made in such a way that they work in inconsistency with an ever-evolving anti-counterfeit approach. The basic idea behind all this is to protect and safeguard the interests of clients and educate them.What is the general strategy?
The strategy that is followed by anti-counterfeit solutions includes the overall goal for the digital product and the protection of the brand. It is always better to have a strategy that is adaptable and plan measures for the future. All this must be derived from an analysis done of the real-time verification data that includes markets, distribution, etc. the general strategy is designed in such a way that it defines the level of protection given, when and where the protection solutions must be introduced, which user groups should be involved and how to communicate with the market and the users/ potential users. The protections is used for specific segments and that is conveyed to them.Which anti-counterfeiting solutions do you need?
To prevent the chances of product counterfeiting you need to ahead in the game with the right kind of anti-counterfeiting solutions. To protect the image of your brand and the years of hard work that have been put up to establish trust amongst your customers, you must take effective action. You must always opt for the smart road by incorporating Product Traceability Solutions to safeguard your brand against counterfeiting practices that are unethical and unfair. There are certain strategies that you can apply to prevent counterfeiting. They are mentioned below:
- Always work with suppliers and traders that are trustworthy and have a good reputation in the market.
- Once you receive the raw materials you must check them for verification. It is essential to go through all components for good legitimacy. Along with this, you must also ensure the authenticity of the goods by monitoring and inspecting them on time.
- The next crucial step is to prevent the amount of waste product produced. The disposal of damaged and unusable goods should be done at priority to avoid unethical use of the same.
Some other essential anti-counterfeiting solutions include conducting in-house audits to understand the processes you are lagging behind in and could use some improvement in. Through audits, you can understand the legal protection of your goods and services. Another important piece of advice that comes in handy when you want to put product traceability solutions to use, is educating your customers. If your customers are educated about the kind and the condition of the product when they buy it then counterfeiters will not be able to fool them. Last but not least if you see your brand being counterfeited you must not sit back quietly, instead, it is crucial to take legal action to stop any such work.
A legal counsel who has experience in the field will take all steps to prevent your brand image from being tarnished. Illegal price gouging and infringing activities can be stopped by legal methods. If you seek legal help at the right time, you can trace the counterfeiters from their very source and get an in-depth investigation conducted. Once you are able to trace them from the source, they can be punished in accordance with the law.What are digital warranty solutions?
To be able to provide perfect consumer services and get counterfeit products out of the way, companies are moving towards digital warranty solutions. These are primarily ‘digital instancies’ of warranties. A technology-backed warranty is a sure-shot way to perform well in the market for brands and get 100% consumer satisfaction. Mentioned below are reasons why brands and companies are opting for the same:
- With a digital warranty, processes seem more smooth and transparent.
- Consumer engagements have improved with digital warranties as it connects all ends of a product’s life cycle in an effective manner.
- Most of the warranty-related attributes are done over the internet which makes the data related to the warranty easily accessible to the manufacturers.
One of the key things to remember is that you must be consistent and build your brand’s credibility and standard. Only then can you stand out from the others. If you follow a standard visual design and style you can automatically reduce the chances of counterfeiters aping you. The fight against counterfeiting is ever-evolving and will keep going on till counterfeiters are stopped from doing this illegal and unethical work. Whether it is digital warranty solutions or anti-counterfeiting solutions, it is important to implement engagement with customers which in turn helps in drawing loyalty.
If you are looking for anti-counterfeiting solutions for your brand then you must check out Lets Verify which is your one-stop solution for all fake and counterfeit products. They give you a platform and medium to empower brands to connect, protect and trace their products. Using their end-to-end cloud-based systems, they have solutions to all your counterfeiting problems!
Hrithik Chaurasia is a Marketer associated with Brandhype, having more than 3years of experience in Digital marketing. His passion for helping people in all aspects of online jobs and freelancing.