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5 Benefits of using Custom Hats to promote your Business

Author: Capbargain USA
by Capbargain USA
Posted: Oct 14, 2021

Businesses use a variety of promotional products from custom shirts and hats to mugs and water bottles. However, custom hats remain one of the most popular items, with an ASI research estimating 69% of Americans owning at least one promotional hat.

This article will explore the benefits of using custom hats to promote your business.

1. Branding

Custom promotional hats are a great way to get your brand noticed. Every time your customers wear the cap, your brand will be showcased on a panoramic display leaving a subtle yet powerful impression of your brand in people's minds. When in need of your product or service, this familiarity will trigger people to choose your company instead of one they have never heard of. Research has also shown that 85% of people remember the business that gave them the promo item.

2. Functional & Stylish

Hats are more than just a fashion accessory that helps you stand out in a crowd. It gives your head ample protection and comfort all year round. This makes custom caps not only stylish but a functional promo item for businesses of any size and industry. All you need to do is choose a style and design that best fits your brand. For example, in the sports & fitness industry, standard baseball hats and performance polyester hats are both popular options.

3. Extended Brand Exposure

As per ASI research, customers use a promotional hat for at least 10 months. During this period, it generates an average of 3400 impressions. This is one of the longest lifespans of a promotional product, meaning your company will have optimal brand exposure.

4. Value for money

The recurring costs in traditional marketing can prove to be a huge investment that may or may not give a good return. For example, an ad in the local newspaper will only be effective if it is seen by your target audience on the day it gets published. Unlike ads, promotional hats are a cost-effective way to get your company name or brand out to people. Even though there are some cost variations depending on the hat brand or style, hats are still one of the lowest-priced items with a high perceived value among customers. As per ASI Impressions Study 2020, the cost per impression (CPI) of promotional hats is as low as 3/10 of one cent, which is lower than almost all of the advertising mediums.

5. Connect with customers

Studies by ASI show that over one-third of recipients will choose a brand that gives them promotional giveaways. And gifting caps are effective as they can create a personal attachment with your customers and become a part of their style and identity. This connection will enhance their loyalty to your brand and keep them coming back to you for business.

Having said that, the styles of hats used for your brand promotions are of utmost importance because of the longevity and usefulness associated with them. With a number of styles available in the market, choosing the ones that suit your business could be overwhelming. Let me help you with some of the popular hat styles.

Popular styles of promotional hats

There are many styles of promotional hats to choose from, like trucker hats, baseball caps, beanies, snapback hats, etc. that are great to be embroidered with logo or design. You just have to choose the right hat that suits your brand message and identity.

  • 39-165 – 5 Panel High Profile Trucker Hat

The seamless and uninterrupted front panel makes 39-165 trucker hats one of the best for custom embroidery or digital heat transfer. Since the trucker hat has a high profile, it provides more headroom and comfort. This is a good choice for laid-back occasions, such as summer camps/recreations.

  • 31-069 – Cotton Twill 5 Panel Pro Style Baseball Hat

If you are looking for hats to reach out to a mixed audience, 31-069 baseball hat is a good option. This cotton twill cap comes in over 40 stunning shades, making it easy to capture the color palette of any company.

  • 19-536 – Cotton Twill Low Profile Pro Style Caps

If you are looking for a vibrant and sporty brand appeal, 19-536 Pro Style Caps are what you need. Choose this perfect hat to tug the hearts of the fashion-savvy younger audience.

  • 18-553 – Cotton Twill Low Profile Pro Style Caps

Featuring a low profile and a structured crown, 18-553 cotton twill caps are ideal for everyday use thanks to their soft front panel made of cotton. This is a good choice to default to when you are not sure of which cap to choose.

  • 83-473 – 6 Panel Cotton Twill Otto Trucker Hat

The bill of this shallow crown cap will rest somewhere on the forehead when pulled down tight, making it a great choice for relaxed and casual occasions. Since this 6-panel cap has a center seam on the front, make sure your design does not get affected by it. As 83-473 Trucker Hats are 6 paneled, it has a center seam on the front; so you have to make sure your design does not get affected by this. This blank trucker hat is a great choice for relaxed and casual occasions.

To sum up:

Considering the longevity, affordability, and perceived value among customers, custom hats are one of the best promo items for any business to create quality brand recognition. All you need is a logo, message, or artwork that speaks for your business and can be embroidered or heat transferred on the selected hats.

Custom hats also complement well with other promo items like branded apparel, drinkware, bags, and more, so you can use them along with any item for giveaways.

That being said, CapBargain is one of the largest sources of premium quality wholesale hats and caps from the leading headwear brand, Otto Cap. You can find the perfect hat that matches your niche – be it baseball hats, dad hats, trucker hats, beanies, flat visors, fitted hats, snapbacks, or more, in dozens of colors and fits at unbeatable wholesale prices. All our blank caps can be easily customized with logos, names, monograms, or any other artwork. Feel free to leave a message for our friendly and happy-to-help customer service team at .

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Author: Capbargain USA

Capbargain USA

Member since: Dec 18, 2020
Published articles: 12

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