It's All About Digital Marketing
Posted: Sep 29, 2022
ARTICLE ON DIGITAL MARKETING What Is Digital Marketing?
The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s.
Digital marketing involves some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behaviour. Companies often combine traditional and digital marketing techniques in their strategies.Types of Digital Marketing
Before we delve into other aspects of digital marketing, let’s quickly review the top eleven types of digital marketing channels:1. Website
The website is often the home to your digital marketing efforts. Brands and organizations use websites to host content while using other mediums to distribute it. Most of your digital marketing activities will link back to your website, where an action is expected to take place, and the conversions are tracked. For example, the download of a file, booking of a product or a service, and so on.2. Content Marketing
Content creation is the spine of your entire digital marketing strategy. Whether you’ve got a documented content marketing strategy or not, you’re creating content to inform, entertain, inspire, or persuade your buyers through other channels. Some of the most common formats of content include text (blog posts), videos, images, infographics, podcasts, slide decks, and e books.3. Search Engine Optimization (SEO)
SEO acts as a jetpack for your content marketing efforts. SEO consists of on-page and off-page activities to boost your website’s visibility in search engine result pages (SERPs) for your preferred keywords. Earlier, SEO was primarily text-based, but in recent years voice search has gained prominence as well, which is why your SEO activities need to have a conversational approach.4. Digital Advertising
Digital advertising is an umbrella term for various online advertising strategies. The typical pricing/bidding strategies for digital advertising are cost-per-click (CPC) and cost-per-mille (CPM), i.e., per thousand impressions. Common formats of digital advertising are search engine marketing (SEM), display advertising, native advertising, social media advertising, and programmatic advertising.5. Email Marketing
Email marketing is the process of maintaining a database of cold and warm contacts and sending them email alerts about your brand, products and services. It is an effective channel to communicate with your audience on an ongoing basis. Email marketing is useful to build your subscriber base, onboard new customers, retain existing ones, promote discounts and offers, and distribute content.6. Social Media Marketing
Social media marketing ensure you are present on the platforms your users are spending the most time on. These include Facebook, Twitter, LinkedIn, Snapchat, and Instagram, where you can distribute content through both – organic and paid channels. Social media has also played a vital role in propagating video marketing and the ephemeral content wave. It enables two-way communication and your fans and followers can interact with you on your content through likes, comments, direct messages, or by posting on your official pages.7. Affiliate Marketing
The concept of affiliate marketing is similar to commission-based sales. Organizations provide custom links to their affiliates. Affiliates earn a specific cut/commission every time someone buys through their custom link. Influence marketing could be considered a modern and evolved spin-off of affiliate marketing.8. Mobile Marketing
The number of smartphone users across the world is expected to grow to 3.5 billion in 2020. To bank on this opportunity, brands connect with their users on their smartphones through mobile apps, emails, mobile-friendly websites, and social media. By connecting with users on the go, brands have been able to optimize their marketing strategies and send timely messages.9. Online PR
Online Public Relations is a type of earned media. This is when a member of the press (journalist or online publication) mentions your brand through their stories, interviews, and so on. Product reviews by customers and bloggers and Influencers mentioning your brand or products whether paid or organic also contribute to your online PR.10. Conversational AI
The rise of technologies such as artificial intelligence (AI) and machine learning (ML) have paved the way for more evolved marketing strategies such as conversational AI. As the adoption of voice search, chatbots, and digital assistants becomes prevalent, conversational AI becomes vital to digital marketing.11. Web Analytics
Web analytics is the practice of collecting, measuring, analyzing, and reporting data. This is commonly tracked through Google Analytics, but websites could also build their analytical tools. The data collected could be quantitative or qualitative. Web analytics helps marketers understand the sources of traffic, what’s working and what’s not, the return on investments (ROI), and how they can enhance their digital marketing efforts.Top Advantages 1. Global Reach
Traditional marketing is restricted by geography and creating an international marketing campaign can be hard, expensive, as well as labour-intensive. However, digital marketing happens on the Internet, which means that the reach you can achieve with it is immense. Even a very small local business owner has the ability to reach an international audience with an online store. This would never be possible with traditional marketing or would cost a whole lot of money to do so. This online accessibility has opened many growth opportunities for businesses to explore. The combination of global reach and visibility is a great opportunity for any business.2. Local Reach
While global reach is a significant advantage of digital marketing, it also improves local visibility, which is especially important if your business relies on nearby customers. Local SEO and locally targeted ads can be beneficial for companies trying to bring more customers to their doors. Think of the reach you can get to a whole neighbourhood with digital marketing versus the reach it would take you to print out flyers and distribute them around.3. Lower Cost
Whether you want to promote your business locally or internationally, digital marketing provides you with cost-effective solutions. It allows even the smallest companies to compete with larger companies using highly targeted strategies. Most of these strategies won’t even cost anything at all to start with (such as SEO, social media, and content marketing). However, not every form of digital marketing is suitable for every business and some may even have more costs than others. A business can find appropriate solutions based on its marketing goals.4. Easy to Learn
While there are many aspects of digital marketing that you need to learn, it is fairly easy to get started with. It gets more complex from the nature of the goals and the scale of the campaigns. However, it is all a matter of finding the right strategy that works for your business.5. Effective Targeting
Even if you don’t have a clear idea of your target audience, digital marketing enables you to extract data to see which audiences will work best for you and optimize your campaign around them. There are many different options of targeting such as through keywords for search engine optimization (SEO), pay-per-click (PPC), or through demographic information on social media. This enormous amount of targeting elements at your disposal makes sure that every campaign reaches the right audience. It also helps you to analyse the changing behaviours of customers and modify campaigns for those changes. This ability to understand customers’ changing needs quickly is a sure way of success for any company.6. Multiple Strategies
There are different strategies of digital marketing that can be used by different types of businesses. A B2B business that is interested in gaining international leads may have a totally different strategy than a B2C local business selling clothes. While some companies can benefit more easily with content marketing and SEO, others can benefit from conversion-based ad campaigns. The key is to always analyse the results and develop better tactics and methods with time. A well-executed digital marketing strategy is one that changes and adapts quickly as the needs of the business transform.
Here are some of the most common types of digital marketing you can choose from:
- SEO-based content creation
- Search engine marketing
- Social paid ads
- Video marketing
- Forum engagement
- Social media marketing
- Email marketing
- Local search
- Influencer marketing
Another crucial advantage of digital marketing is the different content types available to showcase your brand online. For a lot of platforms, there is a wide range of content types you can choose from to keep your brand fresh and build effective online campaigns. Unlike traditional marketing, you can more easily reproduce one content to fit as many platforms as you want.
Here are some of the most common types of content that you can choose from:
- E books
- Visual content
- Social media posts
One of the most important advantages of digital marketing is increased engagement. Digital marketing is designed to be highly engaging by default. Users can share a blog post, like a photo, save a video, or engage with your website via a paid ad click. The best part is that all of these actions can be measured. This enables you to create even more engaging posts to increase brand awareness or boost sales. The more you engage online, the more loyal customers you can get. Businesses that use engaging formats effectively in their online strategies have an easier time converting cold traffic to loyal customers.9. Analytics and Optimization
Another important advantage of digital marketing is web analytics which measures the result of digital marketing campaigns in real-time. This helps to optimize future campaigns and fix any possible mistakes quickly. Analysing your digital marketing campaigns also enables you to have the ability to pinpoint every source of traffic and take total control of your sales funnels.Why Digital Marketing as a Career and Top Digital Marketing Careers
With an ever-increasing demand for skilled digital marketers, there are plenty of opportunities out there for professionals looking to get into the field. If you are one of them, first, you need to understand that digital marketing is a wide field, and there are plenty of avenues to choose from if you enter it. Coders, Data Science professionals, writers, graphic designers, video editors can make a shift to digital marketing careers.
Digital marketers use a variety of digital marketing channels to connect with customers and promote sales and activities. The role of a digital marketer involves developing multi-channel communication tactics for the organization aimed at targeting consumers, both directly and indirectly.
A degree in web development, marketing management, designing, or copywriting is preferred among skills for digital marketers. If you specialize in skills like SEO and SEM that help businesses reap benefits, chances are you can easily bag a high-paying digital marketing job.
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Any fresher entering a digital marketing career will generally start in junior roles like digital marketing assistant and then progress onto experienced roles within two to five years. Major roles in digital marketing are:
- Digital Marketing Manager
- SEO Manager
- SEM/PPC expert
- Web developer/designer
- Social Media Manager
- a href="https://www.simplilearn.com/reasons-to-be-a-content-marketer-today-article">Content Marketer
There are many other digital marketing career roles depending upon organizations and industries. Some of these are Analytics Manager, CRM Manager, Email Marketing Manager, E-Commerce Manager, Digital Agency Account Director.
Salaries for professionals in Digital Marketing India:
In India, the average salary of digital marketing professionals is Rs 4,00,000 per annum. For interns/freshers realistic salary range of digital marketing professionals will between Rs 1,20,000 to Rs 3,00,000 per annum. As the candidate gain experience in the field the salary hike can range between 25% to 75% annually depending on the skillset and technical ability of candidate. Most of the candidates with 2+ years experience can get a salary between Rs 3,60,000 to Rs 6,00,000 per annum based on company norms.
Experienced professionals who are upgrading skills with digital marketing can expect 20-30% hike by adding the digital marketing skillset & certifications.
Apart from above list, there are more specialised job roles to choose in digital marketing. This data shows that there is a very good scope of digital marketing in India for candidates seeking jobs.Conclusion
Digital marketing is a must nowadays for building a successful modern business. The many digital marketing benefits can improve your business to be the best it can be. Whether growing sales and leads or brand awareness.
Digital channels are going to keep growing their audiences, and being knowledgeable about where to promote your business most effectively are questions you need to answer.
By understanding what’s coming ahead in the space of digital and online transformation, companies who take advantage of growing online audiences will be miles ahead of their competition.
Keep ahead of the game by reading different digital marketing statistics from an article from finance online.com
The democratization of marketing through online channels has expanded the opportunity for many businesses to compete where in the past, it would’ve been harder and more expensive.
In today’s businesses, small and large compete on a more level playing field. In contrast, others have more opportunities with significantly more substantial budgets, but it doesn’t mean that they won the competition with just a bigger budget. It comes down to how well a strategy will be implemented in every unique situation.
Digital marketing allows for growth.
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