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Ideas to Make Decals for Social Media

Author: Cartattz Com
by Cartattz Com
Posted: Oct 20, 2022

Every day, users around the world send more than 200 billion messages in instant messengers, 5% of which contain emotions in a visual representation: emoji and stickers. The first is standardized code. The latter can be illustrations, photographs and text phrases in various styles. Decals are combined into sticker packs based on the theme and visual identity.

Social media decals are in demand among users, as they perfectly visualize thoughts and feelings, enliven the conversation and evoke positive emotions. This applies even to business correspondence. At the same time, in communication, it is worth considering the relevance of sticker packs, some of them become outdated and can be strangely perceived by the interlocutor.

For companies, Social media decals are a native integration into the familiar environment of users. First of all, the main task is to increase the loyalty of current customers. Additionally, social media decals can work for recognition among potential customers if they have a viral effect. The virility of stickers is due to the fact that they are easy to transfer to another user in a dialogue. The other, in turn, adds it and shares it further.

Brands pay special attention to branded elements used in stickers and the ability to integrate a logo. At the same time, unnecessary details can greatly overload the visual, minimalism and simplicity will be more appropriate.

To promote the finished sticker pack among the audience, one should start with company employees, announcements on their own sites: on the website or in social networks. It will also be useful to publish the set on sites with stickers. To increase the reach, you can run an ad with the announcement of a sticker pack. Often, online stickers are embodied offline in the form of stickers that the audience will be happy to place on gadgets or notebooks.

Decals are most actively used on gender holidays and New Year's Eve. Sticker submission rates can increase by up to 80% during these periods. Brands also create stickers to support advertising and communication companies.

The mechanic works well, in which, in order to receive a sticker pack, everyone needs to subscribe to the community, complete the task of the chat bot, or scan the barcode of the purchased product/receipt.

In order for the sticker pack to have a long "lifetime" and impact efficiency, it is important to follow the basic principles when creating it:

  1. Maintain a single style when creating and integrating branded elements.
  2. Consider functionality: reflect the main emotions, states, and actions of the user.
  3. Simplify ideas: Stickers should be instantly understandable.

Major brands trust sticker projects to advertising agencies. Small companies are trying to implement on their own, having studied the instructions on the network. The creation of stickers usually takes place in classic design programs, but there is also an alternative software for independent implementation.

Even ordinary users can make stickers based on their photos. The application creates a character from a photo and depicts him in different situations and actions. All these stickers can be integrated into Telegram, WhatsApp and messages and can be used as Social media decals.

If one is wondering how to make a sticker pack for social networks and messengers, then one needs to study the features of each messenger and social network.

About the Author

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Author: Cartattz Com

Cartattz Com

Member since: Nov 15, 2021
Published articles: 10

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