The 6 Essential Attributes of a Great Logo

An organization doesn’t create a logo for aesthetic purposes. The prime purpose lies in its capability to put forth a vivid image of the organization. Below is an insight on the aspects that define a successful logo.

While logo creation may seem a simplified process, the truth is that it involves numerous stages and sub-processes. It is not a simple merger of shape and design. One needs to put in a lot of efforts and creativity to craft a spectacular design. This is primarily because it represents an organization and aids in creating a brand image. There are several aspects to consider during the designing process. Listed below are a few essential attributes of an exceptional and successful logo:

1. A great logo possesses the power to stand out amidst its competitor brands. It ought to be robust & resilient, and capable of delivering a powerful stance at the first sight.
2. A logo must be unique and recognizable. The design should be such that it is not confused with other brands, particularly those of rival companies. Further, it should also have the attribute of being associated with the corresponding business quickly and easily. For creative ideas and concepts in this domain, one may get in touch with a premium website designing company in Dubai, such as WS Centre, which is renowned for offering excellent marketing & branding services across diverse industries and sectors.
3. It should possess the quality of being iconic and timeless. Even after several decades, it should emerge as a prominent logo amidst hundreds of new and old designs.

4. It should support and enforce the brand. It should precisely convey the mood and tone of the business activity. For expert guidance, one may avail the services of a web development company Dubai.

1. It should also exhibit the ethos of the organization. The mission, vision, and values of the organization should be reflected through the logo.
2. There are primarily three types of logos, which are based on the aspects of typography, literal imagery, and abstract imagery. Each of them has a distinctive approach and possesses a set of advantages & disadvantages. The selection of the typeface would depend upon the organization’s business activity. The first type is useful for organizations having diversified businesses. Literal imagery helps in exhibiting the meaning of the company’s name. These are particularly used by small enterprises. Abstract imagery comes in handy for large corporate houses, which run a multitude of businesses. They aid in conveying the precise mood and emotions.

With the guidance and assistance of an esteemed website designing company in Dubai, one may craft a fantastic logo, which would instantly grab the attention of the target audience.