Advice on Improving SEO Structure on Your Site’s Permanent Links

A lot of what comes into play when you talk about how well your site will perform on search engines actually relies on the how well-organized the SEO structure of your site is.

Here’s something you will want to keep in mind: how your website’s content is organized will affect how the URL of your pages will end up like. Here are a few handy tips that you can start with when setting the permanent links of your site’s pages.

Tip 1: Opt for a permanent link address that’s readable

You want to avoid those URL’s that are full of random numbers, characters, and letters, those that look more like a line of code rather than something that’s readable, makes sense, and helps you determine the content of the page.

For example: "cactusgardening101.com/kinds-of-cacti/pincushion-cactus’’ is better than "cactusgardening101.com/Casjh31=00dgsptQr". You don’t want these super long strings of code to clutter your site. And, it makes the link look unpleasant to the eye as well. Think of it this way: If people were to share the link to other people, how will it look like?

Tip 2: It’s more preferable if your URL’s match the title of your page

This tip doesn’t need to be mentioned in simpler sites where the title of the pages is usually what’s placed in the URL. But for blogs with more complicated blog post titles, if you can, it’s best if it closely matches the title of your post. Use hyphens or underscores in between words if you want it to look more readable and clean, as opposed to having all the words strung together without any breaks in between.

However, if your post title is quite long and entails a lot of words, it’s best to summarize the permanent link to a few words that encompass the topic/subject of your blog post. It’s best to keep it shorter as opposed to longer. You can also eliminate articles such as "a, an, the" to keep your URL’s concise and straightforward.

Tip 3: You can use SEO keywords in your URL’s

A lot of websites still use the practice of putting a keyword into the URL or your page’s permanent link. This helps your page rankings rise drastically. At website-with-seo.com we advocate a broader approach to keyword and its content. You can overdo it, remember.

First, it makes the link more credible and clickable, because the presence of that keyword in the URL itself makes the potential reader think that he’s heading the right way by clicking on that link. Secondly, when URL’s are shared in social media, the whole link is usually visible. And when the whole URL is visible, so does your keyword. This presence is also registered and considered in search engine rankings. This is a powerful practice that can yield better rankings for your site and its content.

Paying more attention to small details such as these URL’s can really make a world of difference to your site’s overall presence. Hopefully these three tips will prove to be useful and effective in your pursuit of a better SEO structure, better search engine optimization and higher page rankings.