Islamic Thobes: From Traditional to Trendy

Product development is a tool using which marketers differentiate themselves from others. It basically involves addition of some characteristics to the product, thus providing some advantages to consumers. However, behavior of customers to such alterations can sometimes adversely affect the business. Sellers should keep this in mind while making any modifications to their products. Men's thobe, which is a popular Islamic garment, has also gone through some changes that have influenced a large number of people.

Thobe has been a wardrobe staple for Muslim men for several years and still continues to be. With so many websites offering Islamic garments today, it is quite easy for one to buy thobes online. Designs of thobes have been the same for many decades. However, this design got modified and entered a different level between late 2007 and early 2008. A wide variety of new designs in thobes were introduced by several brands. Compared to traditional thobe designs, these new ones turned out to be much more stylish, casual and sporty. Slogans used for promoting these designs often included the word 'change'. This was an attraction for those who like to do exceptional things.

Introduction of new designs in thobes has many positive aspects associated with it. Here are a some of those:

-Taking thobe designs to a new level has proved to be beneficial for sellers. Introduction of new designs is a major advantage from marketing point of view.

-In this modern era, people openly welcome change. These new designs in thobes have thus been accepted by them.

-Satisfying clothing requirements of Islamic tradition and complying to the latest trends, these new thobes are a suitable garment for modern Muslim men. For special occasions such as weddings, young Muslim men prefer to wear thobes for a majestic look. Some men also wear it on a daily basis as this garment is loose and comfortable. With the advent of new designs in thobes, more people are interested in wearing them. This helps the market to expand.

-Youth finds new thobes more appealing than classic thobes due to their unique designs. Furthermore, many youngsters have chosen these thobes over shirts and trousers. These garments are thus giving a tough competition to western outfits.

-Many innovative ideas have been implemented in new designs of thobes. For instance, pockets have been included in some of these designs. In some other designs, buttons have been replaced by zipper.

Originally Published at - http://www.storeboard.com/blogs/fashion/islamic-thobes-from-traditional-to-trendy/529622