How to Uncork the Perfect Wine Packaging and Label Design for Your Business

As a creator of wine, you’ve probably spent more than a little time considering wine labels. It’s ok to admit you’ve also prowled the wine aisle at your local market on more than one occasion. Because of this, you understand what you’re looking for and what you need in order to get the best wine packaging and label design for your brand that you can. Creating packaging and label design for your brand can be daunting, but it doesn’t need to be. Here’s what you need to know in order to get the best you can for your business.

Why are You Unique?

There are a lot of wines on the market today, but you have to consider what it is about your wine that makes it special and sets it apart from the rest. What are the best selling points of your wine? Remember that your label and packaging are the first interaction a consumer will have with your product. An easy way to think about it is that if your packaging and label had to say just three things, what would they be? What makes you special?

Who Is It For?

Who are you designing the label and packaging for? The answer is easy: your customers! Your wine may be very personal to you, but the label has to branch out beyond your own personality and interests. Envision your target customer – identify who you are selling your wine to and start from there!

Be Objective

It’s important to take stock of who your major competitors are. Go on a field trip and put yourself in the shoes of the consumer. Don’t think about the wine inside the bottles, either. Think about the labels and packaging of the wine only and think about what people will be drawn to.

To discuss how to get the most from your packaging design for wine, call the experts at Affinity Creative Group today. They can help you to navigate the wine design market and bring your wine and your vision to the world.

Affinity Creative Group has a simple philosophy: to use their expertise, artistry, experience and excitement to craft the perfect designs to enhance your product. As Shakespeare would say, though they be but little, they are fierce!