What Makes Custom Videos So Addictive You Never Want to Miss One?

There is a lot of truth in the claim that a good story is a good story regardless of its form (audio, video, or text). It doesn't matter what shape or form a story is delivered because the same kind of activation happens inside the brain when it consumes the information. Many studies delve into the way that was watching and listening to stories influences the psychology, physiology, and behavior of people and time and again, they prove these stimulations to be highly affective. Internet videos use the same psychology. In fact, anything addictive activates the same reward receptors in the brain, be it a video game, a TV show, a drug, or activity. They exploit the same part of the brain that tells the body what it is experiencing is good and rewarding and creates the desire to want more. It is the same part of the brain that every video content creator should also take advantage of to succeed in keeping consumers hooked on their bait.

Outside the neurological context, there are many things that make custom video content addictive:

• Content that tempts. Native advertising is a good sidestep away from outright product promotion—something that many consumers are averse to. Subtle advertising done properly, allows your video content to provide your target audiences information that is valuable and relevant while introducing them to a clear call to action. Ideally, these elements should be able to work together and at the same time stand alone. Take for instance Guinness' famous ads, which paint delicious pictures of good food to pair with their product. They tempt consumers to partner their favorite nibbles with one of the world's most famous tipples. The information their ads offer good food to match with Guinness-type drinks is still helpful even when consumers don't choose to buy the product. The same principle applies when promoting free trial strategies. When the temptation is there, it is a lot easier to push for conversion.
• Content that creates a hunger for more. Breaking your content down to bite-size, more specific, and easier to implement or digest content is the best way to create a desire in the minds of your target consumers for more of what you have to offer. This is especially true when it comes to demos, tutorials, or entertainment content. By providing niche subjects and presenting them in a staggered manner, you create a longing in your consumers that can only be fulfilled by another custom video tailored to their wants and needs.

About the Author:

Broadcast2world is an Explainer Video production company that creates short animated videos. We compress your core business pitch into an entertaining video - simple-to-understand and easy-on-the-eye - and explain your business in a clear and concise manner, expanding your business to new customers effectively.