What Would Social Media Look Like In 2016?

A recent survey has revealed that more than 90% of internet marketers use social media for promoting their companies as well as their clients’ businesses. This points to the fact that it has already become a phenomenon in today's times, and is poised to get even bigger in the days to come. If an organisation is not using social media networks for online promotions, it is missing out on a great opportunity to build a large customer base. Hiring an SEO company in Andheri, Mumbai would help organisations across the globe to harness the power of social media to promote their businesses online.

Facebook, Twitter, Google+ and Pinterest are some of the major networks that are being used for online promotions today. They are great platforms to connect with potential customers and the existing ones with the use of text, images and videos. As the world enters 2016, there are some interesting social media trends to watch out for:

Improved Mobile Presence: Over 50% individuals access social networks using their smartphones, and this gives companies a big reason to have their websites optimised for mobile devices. In the near future, businesses would have no other option but to increase their mobile presence if they want to survive and thrive in this world of tough competition.

Emergence of New Social Platforms: The new generation is ever willing to explore new offerings, and they would certainly not stop themselves from experimenting with new social networks. In the past few months, new social media platforms have come up with a promise of offering unique privacy features and freedom from excessive advertisements. Over a period of time, such new platforms may enjoy tremendous growth and may also rise in popularity. Now, it would be interesting to see how the well-established social media networks respond to such developments in the coming months.

Rise in Video Consumption: There has been a significant increase in audience numbers for videos on the internet over the past few years. Considering this fact, it would not be surprising to know that more than 60% of internet visits are for videos. Such has been the surge in consumption of videos that the popular social media platforms are introducing new features to ensure that their users watch and share videos with greater ease.

Growth of Social Commerce: Today, one can see a 'buy' button appearing alongside posts, pins, and tweets, which can be clicked to purchase a particular item without leaving the social platform. Although online retailers have been using several types of tools that enable them to sell their products and services directly from social platforms, social commerce would get even bigger in the coming years.

From the age of internet, the world has already moved on to the age of social media. Videos on the internet were in their primitive stages in 2005, social networks were only popular with college students back then, and mobile phones were not smart enough for websites. In recent times, the scenario is quite different. Videos are being watched on a large scale, social media is being used not just by teenagers, but also by big multinational companies. An SMM company in Andheri, Mumbai helps companies utilise this massive growth in audiences to grow their businesses. With so much being said about social media networks, its users certainly have many exciting things to look forward to in the year 2016.

Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO company in Andheri, Mumbai (http://www.etrackmedia.com/seo-company-mumbai-india/)that provides web development, website optimisation, and social media management services to full-service marketing firms as well as end clients.